10 sessions
48 Minutes
What's waiting for you
01 Introducing Johann Haehling von Lanzenauer
Get to know Johann and his inspirational work to create a better future
02 What will you learn?
Johann explains the topics he will talk about
03 Challenges of current society
Learn why humanity always strives for growth and why we need space to collaborate and inspire
04 The power of collaboration
Johann explains how leaving your comfort zone can solve systematic problems
05 Journey to personal purpose
Johann encourages you to make bold decisions in life
06 Cultivating Purpose
Get instructions on how to find and implement values in your company
07 Creating impact through cultural communication
Understand why it is crucial to use both internal and external communication
08 Case study - Becoming a cultural brand
This is how the power of brands can create a social and sustainable paradigm shift
09 Taking new perspectives
How can we jointly develop forward-thinking solutions
10 Conclusion
Johann asks you to adapt your life according to your purpose and cut off things that make you unhappy
Johann Haehling von Lanzenauer
While studying political science, Johann founded his own creative and strategic communications agency and landed sports giant Nike as its first customer. Following that, he worked for Nike as Creative Director, adding clients such as Apple, Chanel and the Rocco Forte hotel group. At the same time, Johann entered the art trade and quickly recognized the advantages of creative exchange. With company locations in Los Angeles and Hamburg, the curator and management consultant however did not feel fulfilled and decided to use his skillset to create the Arts & Nature Social Club, making mother nature his only customer.
Your course
Johann explains why purpose and cultural communication can give brands and people the power to cause systematic change. He talks about finding space for collaboration and encourages you to take new perspective while thinking like an artists. This is how innovative solutions can be found for the complex world we are living in. He shows you why you can only be happy when following your inner values and how a company with a clearly defined purpsoe can have a huge impact on commercial happenings.
