dr Julia Riedmeier
Julia Riedmeier is founder and CEO of CODE \ LUXE, a strategy advisory for luxury brands – whether start-ups or established ones. She lectures at the International University of Monaco and is in charge of the luxury module at the Munich Business School. As a Millennial, Julia takes a critical look at established business models and shapes the future of luxury brands in a collaborative and responsible way. Her work is particularly influenced by her own studies, initiatives and projects.
Julia decodes the secrets of the luxury industry and explains how to use purpose and collaboration for your future-proof business strategy. Learn best practices from established brands and DNVBs. Get all insights on the needs of Generation Y and Z, by looking into digital tools and new ways of marketing and retailing your brand. Finally, Julia provides implications for Super Novist managers, based on her current studies, to actively shape tomorrow's luxury industry.