Alexander Taylor launches ATID innovation platform for more sustainability

As a platform for research and development of new materials, Alexander Taylor paves the way for a more sustainable fashion industry with ATID

ATID innovation platform for sustainability
Alexander Taylor innovator & product designer, founder of ATID

Author: Julia Schindler

ATID is the latest launch from the London designer Alexander Taylor. This is an online platform for functional clothing with a sustainable twist: the goods are made from biomaterial and remnants.

Introducing Alexander Taylor

Alexander Taylor is a trained furniture and product designer. Networked and renowned worldwide, he founded his own industrial design studio in 2002 and was even named Elle Decoration "Young Designer of the Year" in 2005.

In addition to services for the most famous museums in the world - like that MoMA- and private assignments for great designers like Alexander McQueen, Taylor impresses with technical craftsmanship and innovative industrial technologies. His design studio always works on the basis of research and development to launch innovative solutions and products.

ATID Alexander Taylor

Copyright by Alexander Taylor

An example: In 2008 adidas and Taylor collaborated on a project for the 2012 Olympic Games. The result: Primeknit adiZero - a sneaker made from just one piece of material. Taylor developed one of the most innovative and sustainable products in the industry and pushed the boundaries of the possibilities of modern shoe technology. Other collaborations with adidas include fair trade, for example Parley sneakers.

ATID promotes sustainable material concepts and products

ATID - the new website of the design and innovation studio - has been online since August 4th, 2020. The mission of the platform, which took more than 2 years to develop, is to present sustainability-oriented material concepts and products.

To make a clear statement against traditional seasonality and the consumer-oriented overproduction of the fashion industry, Taylor first launched a range of introductory clothing items. These consist of biomaterials and unused fabrics from the outdoor clothing factory KTC.

"Fashion as it is now and sustainability do not work together"

So Taylor. In order to improve this situation, it is first important to eliminate the large amounts of production waste. Although the fashion and sports industries could do without new materials for years, new materials are produced from season to season.

Timelessness instead of a throwaway mentality

The result: fast-moving, seasonal trends, deadlines, consumer demands and the endless production of new textiles. And for the designer the reason for developing a new production principle.

Instead of following traditional, environmentally harmful practices, Taylor is now focusing on product families. Depending on the availability of the biomaterials and the dead stock of the KTC factory, product groups are produced in given periods of time - which result "organically" without any pressure to act based on profit or quantity.

ATID Alexander Taylor

Copyright by Alexander Taylor

Shopping environmentally conscious: ATID's product range

The first product family and thus the kick-off of the sustainable initiative are a waterproof raincoat, parkas, bags, extra-light shorts and long-sleeved mesh tops.

Designed in London, the pieces are produced in the KTC partner factory in China and then shipped to London. As the next step, however, the studio is planning to set up a network of partners who will provide residual material. For example, products should reach the consumer directly from the factory in order to be more energy-efficient.

alexander taylor

Copyright by Alexander Taylor

With more visibility to more sustainability

As soon as ATID becomes more prominent, Taylor will want one Made-To-Order Establish approach. In the future, pieces are to be produced on request from interested customers. This again accentuates the finiteness of available materials and improves the control of their number. Quality, timeless design and environmental awareness should prevent purchases from being returned.

Alexander Taylor: Agitator and Agent for Change

Taylor himself sees his platform as an outlet for innovation, research and the development of new materials and ideas that can shape a sustainable future. He is setting an example and doing pioneering work for the fashion industry.

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