News: Armani sends a strong message with its R-EA capsule collection

Under the motto 100% sustainable, 100% stylish, the Armani fashion group is now also devoting itself to sustainability

Armani sustainability
Source & Copyright by Emporio Armani

Author: House of Eden

  • Armani R-EA traceable and transparent capsule collection
  • Inspired by the world of workwear with structured shapes and silhouettes
  • Black dominated color palette with the Ekrü logo as an environmental message

The "R-EA Collection" is made from recycled, organic as well regenerated materials. It is the first sustainable fashion collection of the Italian fashion group. Armani would like to set a new standard in luxury fashion, because traceability and transparency are essential here. The fashion brand thus belongs to the group of Luxury giantsas Gucci or Monclerwho are raising the bar for more Sustainability in the fashion industry . use

Highlights of the sustainable Armani R-EA collection:

  • traceability: Transparency is one of the most important elements of Armani R-EA. A QR code can therefore be found on every item of clothing, which can be used to verify authenticity and to trace production.
  • Local fabrics: The wool in the Armani R-EA Collection comes from the Italian region of Prato. In addition, it is grown with low environmental impact as no genetically modified seeds are used and because the soil is fertilized with an organic farming system. The other fabrics are also recycled from local textile waste.
  • Biodegradable fibers: In the sustainable fashion collection, Armani also uses biodegradable fibers. An environmentally friendly process is used to develop the thread, which enables water and energy savings. The polyester and nylon fibers come from recycled plastic bottles and fishing nets.
  • Certified packaging: In order to help protect the environment, Armani also uses certified, sustainable packaging made from compostable materials.

Armani sustainability

Source & Copyright by Emporio Armani

The capsule collection is characterized by elements of workwear with stylish designs, strong silhouettes and high-quality textiles. The highlight: the hats, Bags, Dresses, Jackets and so on, are all kept in black colour, enhanced by the logo and strong statements in contrasting ecru.

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