The luxury brand Chopard uses 100 percent ethically sound gold. What is Ethical Gold?
Chopard Shop Barcelona
Sustainability is also an important factor for a well-known luxury brand like Chopard and is firmly anchored in the corporate culture. The manufactory shows that sustainable luxury is also possible when it comes to jewelry and watches. With “Ethical Gold” Chopard defines ethically sound gold.
Ethical gold has been proven to meet international environmental and social standards. Thus, the family-run, traditional company uses only gold for its watches and jewelery that has been won under responsible conditions.
The origin of Ethical Gold
On the one hand, the newly mined gold comes from small, artisanal mines that are members of the Swiss Better Gold Association (SBGA) and are therefore Fairtrade and Fairminded. On the other hand, Chopard obtains its gold from RJC-certified refinery partners who offer RJC - Chain of Custody - Gold.
Since Chopard produces its pieces in-house, it can be guaranteed that all processes and materials used meet the standards mentioned.
Image by Chopard
What does Chopard support with its ethical gold?
With its ethical gold, Chopard wants to show that luxury can also be sustainable. Chopard is supporting an initiative that, as part of the so-called “Journey to Responsible Luxury”, helps responsible gold mines in Latin America on their way to Fairmined certification. That means for the gold mines:
- Comply with strict work regulations
- No Child labor
- Comply with social development standards
- Environmental criteria for gold mining comply
Thanks to the help of Chopard, many small mines were able to receive this certificate and have been supplying the luxury brand with their ethical gold ever since. There should be even more in the future.
At Chopard, for example, ethical gold is used in LUC watches and in the Haute Joaillerie collections, i.e. particularly fine jewelry set with precious stones.