Copenhagen Fashion Week complements its sustainable commitment with animal welfare - fur no longer has a place in the Danish fashion world
Source & Copyright by CPHFW / RANRA
One key challenge is Copenhagen Fashion Week has announced that it is integrating animal welfare into its sustainability agenda and banning fur. The shows of the spring/summer season 2023 are currently in full swing and mark the kick-off of this ambition. All participating brands must commit to not using fur from the 2023 autumn/winter season and adapt to the new standards. And that holistically and uncompromisingly, otherwise participation is out of the question. This joins Danish fashion week with its neighboring events in Oslo, Amsterdam and Helsinki - which should inspire the rest of the fashion capitals to consider the Netherlands and Scandinavia as trendsetting places to watch.
Fur-free policy: symbol of the comprehensive change in values
The CPHFW is known for having the conventional structures of the Fashion Weeks to break them and to think about them in a new and sustainable way. The goal: A fashion event in line with the SDGs - from the brands represented to the CO2 emissions of the event to think tanks for sustainability. As a result, the fashion week draws the attention of the industry small brands as well as up-and-coming talents and offers a platform for innovative design approaches with a sustainable claim.
Source & Copyright by CPHFW / Ræburn
What Copenhagen Fashion Week wasn't until last year, though, is nonviolent. Designers could effortlessly create fur creations within the framework of the responsibleintroduce fashion week. A blatant contradiction in terms. And reason enough for animal rights organizations like Anima International and PETA UK to confront and demonstrate the CPHFW. But not only this loud external push, but also that Change in the luxury segmentis considered the reason for the fur waiver the fashion week. Iconic high-end brands like Gucci and completely Kering, are now fur-free. And thus make a clear statement for new brand values and modern consumer needs.
CPHFW x Zalando: Fur Waiver, Unisex & Locality for the Win
One of the most important happenings at the CPHFW is the presentation of the Zalando Sustainability Awards. More precisely, it is a prize that distinguishes a label for exceptional sustainable commitment. In terms of materials, production processes, technical and innovative solutions as well as traceability and Supply chain transparency. However, the winning brand not only receives the title and prize money, but also the opportunity to launch a capsule collection in Collaboration with Zalando to design. More specifically, this means she can scale Eco Design at scale and support industry giant Zalando in its sustainable transition. Win win.
Source & Copyright by CPHFW / RANRA
In keeping with fashion week's new commitment, the finalists are brands that stand exclusively for fur-free creations: Parisian creative label MWorks, collaborative design studio Ræburn and RANRA. A London and Reykjavík based design lab specializing in transitional clothing at the intersection of nature and the urban environment. And won the fourth Zalando Sustainability Award. The decisive factors for this decision of the international jury are the gender neutrality, longevity and versatility of the collection as well as the local supply chain of the brand.
What other Fashion Weeks can learn from CPHFW
Although only a few of the participating labels are affected by the no-fur policy, the decision marks a historic turning point. After all, Denmark is the top European fur importer to date. With the decision to no longer give fur a place in the Danish fashion scene, the CPHFW is sending a clear signal that ethicalabout blind profit orientation. The hope here: cross-industry and far-reaching change. Not just the fur industry, so the entire Fashion industry needs to rethink. Brands that want a platform need to be fur-free. Otherwise they miss their chance to take part in the relevant and media-effective fashion week.
The problem: So far, not all fashion weeks have been fur-free. Paris and Milan fashion weeks remain closed to the fur ban. Maybe for fear of losing their cult status or brand and audience. Meaningful and contemporary? Not Really. Kering has already proven that luxury and sustainability behave symbiotically and not in opposition. And the succeeding generation will not only become the most relevant buyer group by 2025, but will also decide who is, remains or was relevant. Exclusion criterion: Ethical and sustainable behavior.
More specifically, this means that Copenhagen Fashion Week has taken an important step with its fur ban to consolidate its position as a sustainable fashion platform. And proved that concepts are by no means static. Change is dynamic and can usually only be achieved through a gradual approach. The entire fashion industry Fashion Weeksand brands need to understand that. If they don't, they will no longer be competitive because of the progress of others.