Slowly but surely, the organic beauty trend has moved from niche to mainstream. We show 5 Green Beauty brands for natural beauty care
Source & Copyright by Kosås
Author: Julia Schindler
No question about it: sustainable beauty care is that Megatrend in the beauty cosmos. The increasing demand for Green Beauty brands so it is no surprise. However, since many profit-oriented brands are also aware of the trend-setting movement, many consumers are misled by so-called greenwashing. Beauty brands that adorn themselves with catchphrases such as "green" or "biological" often do not meet the standards that green beauty brands actually meet.
Requirements for the green glam factor and thus decisive purchase criteria: non-toxic ingredients, the renunciation of animal suffering and environmentally and resource-saving added value. And with an uncompromising claim quality, Efficiency and the protection of health and nature.
5 ethical make up brands for a sustainable beauty routine
Here are the beauty brands for clean make up, vegan lipsticks and the whole organic palette with potential favorite status you can rely on - in terms of beauty, health and the environment.
- ILIA Beauty
- Vapor Beauty
Pure, safe and skin-friendly, the luxurious anti-aging innovation promises to give its users a beauty boost. And that through molecular biological innovation. Inspired by the Epidermal Growth Factor (EGF) discovered in 1986, three researchers in Iceland embarked on the research trip to create a body-identical growth factor. The result of this is still particularly interesting for the beauty cosmos today, since it is a body-identical protein that signals cells to renew themselves - the solution for anti-aging. Bioeffect is a member of Eden Guides' house.
Key Facts: 7 natural ingredients, free from fragrances and colorings & innovative anti-aging protein based on barley
Favorite potential: EGF + 2A Daily Duo (195 €)
Availability: BIOEFFECT Online shop, also available in selected perfumeries
Ethics: Negative CO2 balance due to renewable geothermal energy in production, vegan
Product range: Anti-aging serums, day and night care, cleaning water
Source & Copyright by Bioeffect - EGF + 2A Daily Duo
The organic beauty brand founded by chemist Sheena Yaitanes lives up to its headquarters in California: colorful, hyped and with a feel-good factor, it reflects the Golden State in its products. In implementation, this means the use of plant-based ingredients that are both skin-friendly and environmentally friendly. Whether the tinted face oil, lipstick or blush duo: Green Beauty products from Kosås are both visually and sensually appealing. Additional clue: through intelligent pigmentation of the products, they adapt to every skin tone and also revitalize through their plant-based basis.
Key Facts: Free from parabens, phthalates and mineral oil, skin-friendly and moisturizing
Favorite potential: The Wet Set - Trio of best-selling lip glosses (€ 60)
Availability: Kosås online shop or in Germany for example at Douglas *
Ethics: Only botanical ingredients, vegan
Product range: Lipstick and gloss, blush and eyeshadow duos, innovative sports make-up
Source & Copyright by Kosås - The Wet Set
Safety first: the mineral make-up products from bareMinerals not only promise to last throughout the day, but also protect the skin. The reason for this: a base made from natural minerals that cover unevenness but do not clog pores. Without being too heavy, the USA's Best-Selling Foundation ensures a flawless finish - in many shades with a long shelf life. Even though bareMinerals with its natural formulas has been doing pioneering work in green cosmetics for 25 years, the company always strives for progress. Whether make-up or skin care - free of chemicals, the clean beauty giant is continuously driving positive change in the industry.
Key Facts: Free from parabens, phthalates and mineral oil and other chemicals, Best Selling Foundation in the USA
Favorite potential: Complexion Rescue ™ Cream-Gel BB Cream (€ 31,99)
Availability: bareMinerals online shop, in Germany for example at Douglas *
Ethics: Only natural minerals, vegan
Product range: Make-up, face care, lipstick and brush
4. ILIA Beauty
Skin care and makeup - for ILIA Beauty* the two terms are to be used synonymously. This is why the Green Cosmetics brand uses innovative make-up recipes that contain high levels of ingredients in skin care products. These should protect the skin from environmental stress factors and have a vitalizing effect despite make-up. Extra special: ILIA offers versatile products under the "Multi" category. Be it a pencil that can be used as a gloss and blush or a highlighter that can be used as an eye shadow and contourer. The organic beauty brand wants to simplify life. Recycled packaging is an additional plus.
Key Facts: Free of chemicals, skin care and protective make-up, multi-use products
Favorite potential: Multi Stick (34 €)
Availability: ILIA Beauty online shop or at Douglas *
Ethics: Exclusively natural minerals, support for the circular economy, vegan
Product range: Make-up, palettes for eye shadows, lipstick, lip liner, multi products
Source & Copyright by Ilia Beauty - Multi Stick
5. Vapor Beauty
Vapor Beauty also relies on the superpowers of herbal beauty care products. The highest priority: purity of the ingredients, the sustainable added value of these and transparency to enable consumers to make a conscious purchase decision. And that is 100% inclusive - the Green Beauty brand offers products that are free of age, gender or origin, in order to show beauty in all its facets. Above all, this means a wide variety of products and color nuances. Cool feature: on the website, different make-up looks are presented with step-by-step tutorials.
Key Facts: Chemical-free, skin-caring and protective, inclusive make-up, "Champion" safety status, Bunny Leap Program Member
Favorite potential: Best Natural Eyeshadow Quad (48 €)
Availability: Vapor Beauty Online-Shop
Ethics: Exclusively pure & natural ingredients, support of the circular economy, recycling, water and energy saving, vegan
Product range: Unisex products, palettes for eyes and cheeks, multi-use products, beauty boosters, clean deodorant
Source & Copyright by Vapor Beauty - Best Natural Eyeshadow Quad
* Affiliate links: All of the products listed with us are selected independently by our editorial team. If you click on this link, House of Eden may receive compensation for this. More information about this here.