Slowly but surely, the organic beauty trend has turned from a niche to a mainstream. We show 5 Green Beauty brands for natural beauty care
Source & Copyright by Kosås
Author: Julia Schindler
No question: sustainable beauty care is the megatrend in the beauty cosmos. The increasing demand for green beauty brands is therefore not a surprise. However, since many profit-oriented brands also perceive the trend-setting movement, many consumers are misled with so-called greenwashing. Accordingly, beauty brands that adorn themselves with catchwords like "green" or "organic" often do not meet the standards that green beauty brands actually meet.
Prerequisites for the Green Glam factor and thus decisive purchase criteria: non-toxic ingredients, the avoidance of animal suffering and environmental and resource-conserving added value. With uncompromising quality, efficiency and the protection of health and nature.
5 cosmetic brands for a sustainable beauty routine
Here are the beauty brands with potential favorite status you can rely on - in terms of beauty, health and the environment.
- ILIA Beauty
- Vapor Beauty
Pure, safe and skin-friendly, the luxurious anti-aging innovation promises to give its users a beauty boost. And that through molecular biological innovation. Inspired by the Epidermal Growth Factor (EGF) discovered in 1986, three researchers in Iceland embarked on the research trip to create a body-identical growth factor. The result of this is still particularly interesting for the beauty cosmos today, since it is a body-identical protein that signals cells to renew themselves - the solution for anti-aging. Bioeffect is a member of Eden Guides' house.
Key Facts: 7 natural ingredients, fragrance and color free & innovative anti-aging protein based on barley
Favorite potential: EGF + 2A Daily Duo (€ 195)
Availability: BIOEFFECT Online shop, also available in selected perfumeries
Sustainability & Ethics: Negative CO2 balance due to renewable geothermal energy in production, vegan
Product range: Anti-aging serums, day and night care, cleaning water
Source & Copyright by Bioeffect - EGF + 2A Daily Duo
The organic beauty brand founded by chemist Sheena Yaitanes lives up to its headquarters in California: colorful, hyped and with a feel-good factor, it reflects the Golden State in its products. In the implementation, this means the use of herbal ingredients that are both skin and environmentally friendly. Whether the tinted face oil, lipstick or blush duo: Green Beauty products from Kosås are both visually and sensually appealing. Additional clue: thanks to intelligent pigmentation of the products, they adapt to every skin tone and also revitalize thanks to their vegetable base.
Key Facts: Free from parabens, phthalates and mineral oil, skin-friendly and moisturizing
Favorite potential: The Wet Set - Trio of Best-Selling Lipglosses (€ 60)
Availability: Kosas Online shop, in Germany for example at Douglas
Sustainability & ethics: Only botanical ingredients, vegan
Product range: Lipstick and gloss, blush and eyeshadow duos, innovative sports make-up
Source & Copyright by Kosås - The Wet Set
Safety first: the mineral make-up products from bareMinerals not only promise to last all day, but also protect the skin. The reason for this: a base of natural minerals that cover imperfections but do not clog pores. Without being too heavy, the US Best Selling Foundation ensures a flawless finish - in many shades with a long shelf life. Even if bareMinerals has been pioneering green with its natural formulas for 25 years cosmetics the company always strives for progress. Be it make-up or skin care - free of chemicals, the clean beauty giant continuously drives positive change in the industry.
Key Facts: Free from parabens, phthalates and mineral oil and other chemicals, Best Selling Foundation in the USA
Favorite potential: Complexion Rescue ™ cream gel BB Cream (31,99 €)
Availability: bareMinerals Online shop, in Germany for example at Douglas
Sustainability & ethics: Only natural minerals, vegan
Product range: Make-up, face care, lipstick and brush
4. ILIA Beauty
Skin care and make-up - for ILIA Beauty the two terms are synonymous. Therefore, the Green Cosmetics brand uses innovative make-up recipes that contain high levels of ingredients in skin care products. These are intended to protect the skin from environmental stress factors and have a vitalizing effect despite make-up. Extra Special: ILIA offers a wide range of products under the "Multi" category. Be it a pen that can be used as a gloss and blush or a highlighter that can be used as an eyeshadow or contourer. The Organic Beauty brand wants to simplify life. Recycled packaging is an additional plus.
Key Facts: Free of chemicals, skin care and protective make-up, multi-use products
Favorite potential: Multi Stick (€ 34)
Availability: ILIA Beauty Online shop, in selected online shops such as MyBestBrands or GreenGlam
Sustainability & ethics: Exclusively natural minerals, support for the circular economy, vegan
Product range: Make-up, palettes for eye shadows, lipstick, lip liner, multi products
Source & Copyright by Ilia Beauty - Multi Stick
5. Vapor Beauty
Vapor Beauty also relies on the superpowers of herbal beauty care products. The top priority: purity of ingredients, sustainable value creation and transparency to enable consumers to make a conscious purchase decision. And 100% inclusive - the Green Beauty brand offers products free of boundaries with regard to age, gender or origin to show beauty in all its facets. Above all, this means a rich variety of products and color shades. Cool feature: Various make-up looks for re-styling are presented on the website with step-by-step tutorials.
Key Facts: Free of chemicals, skin care and protective, inclusive make-up, "Champion" safety status, Bunny Leap Program Member
Favorite potential: Best Natural Eyeshadow Quad (€ 48)
Availability: Vapor Beauty Online shop
Sustainability & ethics: Only pure & natural ingredients, support for the circular economy, recycling, water and energy savings, vegan
Product range: Unisex products, palettes for eyes and cheeks, multi-use products, beauty boosters, clean deodorant
Source & Copyright by Vapor Beauty - Best Natural Eyeshadow Quad