The fashion house sets new standards. With its Gucci Equilibrium program, the label shows how transparently and innovatively a company can act to achieve its sustainability goals
Picture right: Gucci Equilibrium
The Italian luxury label has been making 2019 its economic Profit & Loss Account (Environment P & L) since June and is putting it online in its digital platform Gucci Equilibrium. The Platform 2018 was founded on World Environment Day to connect people, planet and meaning. The tool measures and communicates all of the Group's sustainability goals. What an economic profit & loss bill exactly is by Gucci here easily explained. This year on World Environment Day, parent company Kering has also revealed its E P & L.
CEO Marco Bizzarri wins the "Green Carpet Award" in Italy, copyright: Gucci
Gucci Equilibrium is part of a 10 year plan for the fashion label to embed a comprehensive sustainability strategy. The fashion label has set itself the mission to "make positive changes". It builds its sustainability plan on the three pillars of environment, people and innovation.
The company describes the Latin word "equilibrium" as a state of equilibrium. A balance of aesthetics and ethics to advance social and ecological goals. The luxury company has already reduced and plans its ecological footprint by 16% in the last three years a 2025% reduction by 40. The company's green electricity consumption has also increased by 146%.
Innovative recycling processes in the processing of leather and textile waste also make it possible to reuse several tonnes of leather waste and thereby reduce the total waste by 66%.
Gucci ArtLabs is part of the Equilibrium program and serves as a futuristic modern center of industrial craft. This also includes an experimental laboratory for footwear and leather goods, which account for 70% of the company's turnover. The center serves as a think tank for exchange, competence and best practice. Above all, it should advance technological development.
Gucci ArtLabs in Casellina, Italy
The Group's Gucci Equilibrium project responds to one of today's most important topics and shows how the luxury industry can take responsibility with transparency and innovation. In the 21. Century means a brand much more than just the product itself. Companies have to tell a story in order to touch the consumers emotionally. This is exactly the aspect Gucci deals with in this project and creates a sustainability tool of superlatives for the generation of tomorrow on the basis of an open source platform.