Surfer legend Kelly Slater is expanding with his sustainable label Outerknown. The label relies on minimalist designs and innovative fabrics
Outerknown 2019 Womens Collection, Outerwears, Raychel Roberts
Slater has spend most time of his life in the oceans of the world, always looking for the perfect wave. At some point, though, there was one thing which he could not overlook: plastic remains in the seas. However, behind the fashion label Outerknown by Kelly Slater, there is much more than just another attempt to free the world's oceans of industrial waste. It is a true pioneer for a sustainable lifestyle.
Kelly Slater's Outerknown breaches the traditional fashion cycle
Always equipped with the latest collection of well-known surfing brands, Kelly Slater, who was winner of the Surfer League 11 times, began questioning the materials and production of his clothing. To him, good design and responsible production should not be a contradict each other.
More transparency and responsibility for people and nature
Transparency is at the forefront of the company's philosophy. That is, where the raw materials come from and who processes them. Therefore, a list of producers is always publicly available in the online shop of Outerknown. All producers are also selected according to the guidelines of Fair Labor Association (FLA) & Bluesign.
Jackets and boarder shorts made of innovative ECONYL®
The selection of materials not only focuses on the origin of organic cotton, but also on innovative materials. For example, recycled fishing nets and plastic garbage from the seas are used as the basis for the regenerated nylon Econyl®. Kelly Slater uses this waterproof fabric for his premium jackets and boarder shorts. The buttons are also made of recycled plastic or the corozo nut. Other materials are already being planned, such as leather from pineapple.
New collection for women
Since 2019, he also offers minimalist designs for women. As for men, the designs to not only meet the surfer aesthetic but also high-quality and sustainability demands. Representing the first Outerknown women's collection: vintage model Raychel Roberts, feminist Candace Reels and zero-waste influencer Lauren Singer.
Outerknown, Womens Collection 2019, Raychel Roberts, Candace Reels, Lauren Singer (from left)
Fashionable designs that combine style and values
Kelly Slater and his team ask each other the same question every day: "How can we sustain the clothes we love?" This idea drives them on and on, hoping for more exciting ways to influence the fashion industry and make sustainable living more fashionable.