So you can spice up your wardrobe without polluting the environment
The future of sustainable fashion is to rent clothes instead of buying them - a tried and tested method for the stars. Instead of buying designer robes by Dior or Oscar de la Renta, pieces of jewelry by Tiffany and delicate Valentino stilettos, the A-Lister simply give them back after their appearance on the red carpet. Will normal female consumers soon be consuming fashion like the stars? Be it to rent clothes monthly or a special occasion that requires renting fashion: the market growth, sustainability and some other advantages clearly speak for it.
Rent clothes - rapid market growth
The study the global online clothing rental market will grow by $ 2019 million between 2023 and 801,03. The fast pace of fashion trends has long been known, as has the mass production of fast fashion companies of these trend parts. But more and more consumers are consciously deciding against the consumption of mainstream clothing and are causing the fashion industry to explore alternative business models for clothing rental.
The increasing demand for designer clothing for women and the growing awareness of the adverse effects of the disposal of unwanted clothing on landfills will promote the growth of the market segment by 11% annually in the future.
Modern wardrobe: Renting clothes comes with many advantages
- Minimize CO2 footprint: For many consumers, shopping for cheap bulk goods is part of their leisure time and is fun. However, the environment bears the costs. This awareness is increasing and is causing a change: In order to contribute to environmental protection, more and more consumers rent clothing instead of buying them.
- No bad purchases: Another advantage of renting clothes is that bad purchases can be avoided. Due to the huge number of new trends, it is always the case that things are bought that actually don't fit or please. However, if these pieces are only borrowed, they can easily be passed on to the next wearer. Plus: The modern wardrobe therefore is a tidy one.
- Saving money: Especially evening dresses and business clothes can quickly cost a lot of money - with the disadvantage that they are rarely worn. Renting this clothing for special occasions is therefore usually much cheaper - without having to forego quality or designer labels as a consumer. So you can save money and rely on high quality for everyday street style.
- Overview in the closet: Borrowed clothes also have the advantage that they can be returned again and thus keep an overview in the closet. The selection also always remains current. Everyone knows the parts that still bear the price tag because they have either been forgotten or disliked at all. Too much choice usually just makes dressing more difficult instead of simplifying it. It is more minimalistic with borrowed parts. By the way: moving is also much more efficient!
A shared modern wardrobe for fashion victims
Finally, entire communities can be found on the rental sites. They evaluate the items of clothing and exchange valuable styling tips with each other. So you borrow not only from the clothing itself, but also from the knowledge of many like-minded, style-conscious and environmentally conscious consumers.
Platforms for renting clothes
The pioneering work of the clothing rental portals in the United States was "Rent the Runway" and "HURR". In cooperation with renowned designers, they have even launched their own capsule collections on the market. But the German market is also offering more and more platforms with different rental models for your modern wardrobe.
There are three types of membership available on Rent the Runway. With these you can rent either 4 (1 swap membership), 8 (2 swap membership) or an unlimited number of items of clothing (unlimited swaps) per month. 15.000 styles from more than 650 designers such as GANNI, Gucci, Oscar de la Renta or Proenza Schouler are available for various occasions. Depending on the occasion - from a holiday outfit to a work look to a wedding robe - items of clothing can be filtered to make renting easier. Particularly noteworthy: also sustainable designer labels like Reformation or AMUR are available.
Source & Copyright Rent the Runway
2. Stay Awhile
Stay Ahwile makes it possible to rent clothes on a monthly basis. For 59 euros there is a box made up of four self-selected or curated parts every month. With a discount of 20 percent from the RRP, special favorites can then be bought. There are mostly smaller labels with sustainable productions here.
3. Style Lend
This platform for renting clothes and accessories is uncompromisingly high-end. Whether Chanel or Christian Dior - Style Lend offers bags and clothing from all well-known brands in the high-end sector. From private providers. The website works because users can not only rent items, but also rent them out. All that is required is a monthly membership. The rental period is 7 days, which can be extended as often as you like. In line with modern sharing concepts, fashion victims can exchange their most beautiful parts with each other.
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Kilenda mainly specializes in children's and maternity clothing, but also offers toys and baby carriers. Here it is particularly advisable to borrow fashion, as these parts quickly dust up in the basement when they are no longer needed. For just under 30 euros, customers receive new clothing every three months, which they can exchange flexibly for an additional charge. Here, too, the goods are insured against damage.
Chic by Choice is the go-to platform for festive occasions and designer clothing. Here the clothes can be rented for four to eight days and include insurance against minor stains and professional cleaning afterwards. So that the dresses really fit, they are always delivered in two sizes.
A trend for special occasions that is more and more integrated into everyday life
Inspired by the stars, the range of platforms and rental models online continues to grow. The reason: awareness of the production and disposal conditions for fast fashion - a price that is far too high for the environment.