One click, all sustainable products at a glance - With this simple function, Nike drives sustainability in the fashion industry
Source & Copyright by Nike
Author: Julia Schindler
Every year, Earth Day encourages people to become active in environmental protection and to rethink their own behavior. On the occasion of its 50th anniversary 2020, Nike is now launching a new program to promote more conscious consumer behavior among customers. This includes new functions on the website, which make it easier to filter and buy sustainable products.
With these features, Nike shows how easily sustainability can work
These are the new features that Nike is promoting sustainability:
- New filter: Under the tab "Shop Sustainable Materials", all sustainable products can be viewed at a glance
- The sunburst emblem: Every product made from at least 50% sustainable materials is labeled with the sunburst - both online and in stores.
- Transparency: Products that meet the 50% claim of the Sunburst badge can be examined more closely. "How This Was Made" explains the materials including their manufacture and highlights advantages over conventional fabrics.
Source & Copyright by Nike - Sunburst Badge
Nike's sustainability mission: step by step towards a healthy future
However, this Nike News is not the first sustainable measure by the sportswear giant. Rather, the new program is part of a big picture. Nike has been specializing in establishing innovative materials and production processes with as little environmental impact as possible for more than 2 decades. The company also launched the "Move To Zero" campaign in 2019 with the aim of reducing CO2 emissions and waste to zero.
The vision: to protect and maintain the environment in order to enable future generations to exploit its potential. Be it the first recyclable Nike shoe from over 30 years ago or the current program - Nike is increasingly committed to sustainability. Even if the company still has many starting points to holistically drive positive change, the new features are a step in the right direction.