It has long been known that the beauty industry is a Waste problem The beauty industry produces at least 120 billion packages annually. According to a survey by the British Beauty Council 95% of cosmetic packaging is thrown away, the extent of the associated environmental problems becomes clear. For skin care cosmetics, ecological alternatives such as refillable product dispensers or solid soaps has been gaining ground on the market for several years. Change is not quite so easy with decorative cosmetics. After all, you can't just do without packaging for mascara, eye shadow or lipstick for hygiene reasons. In recent years, elaborately designed powder compacts and the like have continued to end up in the trash in droves after use.
But now many are starting Cosmetic brands After all, sustainable and ethical criteria shape the purchasing decisions of many consumers today – including in the beauty sector! A recent sustainability survey by the cosmetics company cosnova shows that 51 percent of Germans consider sustainability strongly or very strongly in their consumer decisions. When it comes to the sustainability of cosmetic products, the respondents focus on environmentally friendly raw materials and ingredients as well as packaging, produced in Germany and cruelty-free productsHowever, for most respondents, price remains the deciding factor when buying cosmetics. Refillable make-up manages to cleverly combine both purchasing arguments by helping to reduce waste and also offering a cost-effective alternative to conventional disposable products.
The benefits of refillable make-up
If the luxurious powder compact of a high-end brand from the perfumery simply ends up in the trash, it hurts your wallet and the environment. After all, when you buy the product again, you have to pay again for the elaborate packaging, even though you actually only needed the contents - a completely unnecessary waste of resources from an ecological point of view! It's good that some brands are now rethinking and offering refillable packaging for their make-up products. Because these offer numerous advantages for consumers and the environment:
- Step towards a circular economy: By reusing and refilling the empty containers, a circulationby using resources efficiently and minimizing waste.
- More cost-effective refill packs: Refill packages are usually cheaper than completely new products because a large part of the packaging costs are eliminated.
- More durable containers: The reusable containers are often made of high-quality material and, if properly cared for, last longer than conventional packaging, which is Disposable product were designed.
- Protection of resources: By reusing containers, fewer resources are needed to produce new packaging, resulting in less impact on the environment.
- Lower transport costs: Since refill packs are more compact than fully packaged products, more units can be transported at once, reducing transport costs, fuel consumption and therefore CO2 emissions.
Source & Copyright by Jacks beauty line
Different types of refillable makeup
The beauty industry has now developed clever systems to make decorative cosmetic products refillable. The biggest challenges currently still exist with liquid foundation, but compact make-up that is available in refillable containers can be an environmentally friendly alternative.
- Refillable lipsticks: These lipsticks consist of a reusable container and a refill pack with the lipstick core. When the lipstick is used up, you can simply insert the refill into the container.
- Refillable powders: Here too, there are reusable containers into which you can insert refill packages with loose powder.
- Refillable Mascara: Although the mascara brush should be replaced at regular intervals for hygienic reasons, there are reusable containers in which you can put the mascara refill packs including a new brush.
- Refillable pallets: For eye shadow, blusher and other powder products, there are often palettes with interchangeable individual colors that can be put together individually and refilled as needed.
Top 5 Refillable Makeup
From big players to niche brands, many brands have recognized that refillable makeup has a promising future and are therefore offering a selection of refillable products. We have curated our top 5 brands for you:
- Kjaer weis
- Jack's beauty line
- Artdeco
- Elate
- Estée Lauder
Kjaer weis
The US brand stands for sustainable high-end cosmetics that combine environmental awareness and performance. With refillable packaging and ecological ingredients, Kjaer Weis offers products that are good for us and for the environment. The brand's cosmetics are organically certified, with at least 95% of the plant substances they contain coming from organic cultivationA real eye-catcher are the high-quality, reusable packaging made from recycled and recyclable materials which sustainably reduces waste.
Brand origin: New York, USA
Refillable Products: Lipsticks and gloss, mascaras, eye shadows, rouge and bronzer, powder, cream foundation, facial cleansing and care
Where to buy: kjaerweis.com
Source & Copyright by Kjaer Weis
Jack's beauty line
Refill, Reuse, Rejoice: The Berlin-based brand Jacks beauty line, founded by star make-up artist Miriam Jacks, offers a large selection of beauty classics as practical refills. The brand wants to do its part to Reducing waste In addition, environmentally friendly materials such as grass paper are used in the packaging. Further benefits: All products from Jack's beauty line are formulated to be particularly skin-friendly and are PETA-approved vegan.
Brand origin: Berlin, Germany
Refillable Products: Powder, bronzer, blush, eye shadow and lipstick
Where to buy: jacks-beautyline.com
Source & Copyright by Jacks beauty line
Artdeco
The German cosmetics brand Artdeco is a real pioneer in the field of refillable make-up. When the company was founded in 1985, the brand established a refillable magnet system with refillable containers for powder and cream textures on the market. The so-called "Beauty Box" can be completely customized to reduce both cosmetic and packaging waste. The range now includes many other refillable products such as eye shadow pencils with refill cartridges or a mascara with a replaceable cartridge.
Brand origin: Karlsfeld, Germany
Refillable Products: Powder, bronzer, blusher, eye shadow, camouflage cream, lipstick, mascara, compact and powder foundation
Where to buy: artdeco.de
Source & Copyright by Artdeco
Elate
The vegan, B Corp certified Cosmetics brand from Canada focuses on sustainability and Inclusion. Elate offers cosmetic products in refillable containers, which are mainly made of wood. The brand is doing away with the conventional marketing of the beauty industry, which increases uncertainty in order to encourage consumption. Elate's packaging is over 75% reusable and recyclable. And the contents are right too: Elate's refillable make-up products are 100% vegan and cruelty-free, with over 75% organic ingredients.
Brand origin: Victoria, Canada
Refillable Products: Foundation, powder, concealer, blush, eye shadow, mascara, lipstick, gloss, cleansing and skincare products
Where to buy: elatebeauty.com
Source & Copyright by Elate
Estée Lauder
The world-famous cosmetics brand Estée Lauder also relies on refillable cosmetics. After all, the brand's high-quality packaging is far too beautiful to throw away. Whether lipsticks or eye shadow palettes - numerous Estée Lauder products are now available as refillable versions. This means that the refillable design is also being adopted in the prestige cosmetics segment and will hopefully soon find other imitators among the Luxury beauty brands.
Brand origin: New York, USA
Refillable Products: Powder foundation, lipsticks, eye shadow palettes, blusher
Where to buy: esteelauder.com
Source & Copyright by Estée Lauder
Conclusion: Refillable is more sustainable!
Refillable makeup is more than just a trend – it is an important step towards a circular beauty industry. Of course, the only truly sustainable solution is to reduce our consumption. By using reusable containers and refills for our makeup, we are on the right track, reducing our packaging waste, conserve resources and reduce our ecological footprint. In addition, buying refill products also has a positive side effect in our wallet. By using refillable make-up, we are helping to make the beauty industry more environmentally friendly and responsible. After all, every small step towards sustainability counts and can have a positive effect on the health of our planet.
