New exhibition "Sustainable Thinking" at the Salvatore Ferragamo Museum

This year, the Salvatore Ferragamo Museum in Florence commemorates the work of the designer with exhibitions of this photographs and works. What only few might know: Ferragamo has always been fascinated by the idea of ​​sustainability.

Salvatore Ferragamo Museum
SALVATORE FERRAGAMO, Rainbow Future 2018, handcrafted organic cotton sandal with wooden heel, source: Ferragamo Museum

New exhibition at the Salvatore Ferragamo Museum: From the 12th of April 2019 to the 8th of March 2020, the exhibition "Sustainable Thinking" is taking place in Florence.

In the first half of the 20th century, the Italian designer Salvatore Ferragamo achieved world fame with his extravagant shoe creations and colorful wedge heels. Customers like Marilyn Monroe and Ingrid Bergman appreciated the quality and unusual designs of the fashion czar.

Salvatore Ferragamo Museum

Marilyn Monroe in Salvatore Ferragamo shoes, Source: Ferragamo Museum

Sustainability becomes part of fashion design in the Salvatore Ferragamo Museum

Today, the Salvatore Ferragamo Museum in Florence commemorates the designer's creation with photo and factory exhibitions. What only a few know: Ferragamo has always been fascinated by the idea of sustainability and used natural fabrics such as bamboo or cork to make his shoes.

Salvatore Ferragamo Museum

Sandal 1940 with cork heel, Raffia and kidskin, created for Loretta Young, Source: Ferragamo Museum

The brand has maintained its interest in the environment even after the death of its founder. The exhibition "Sustainable Thinking" sets a lasting monument - not only to Ferragamo but also to his sustainable and ahead of his time vision and thereby offers visitors the opportunity to gain an insight into his innovative work and research on natural and recycled materials.

The exhibition should give reason for thought

The exhibition "Sustainable Thinking" is happening from the 12th of April 2019 to 8th of March 2020 at the Ferragamo Museum in Florence, before moving on to the Sala delle Udienze in Palazzo Vecchio and then to the Museo Novecento. The aim of the exhibition is to give a platform to sustainability through fashion and art. Visitors are inspired by a new awareness of their environment.

Salvatore Ferragamo Museum

Salvatore Ferragamo Museum, exhibition Sustainable Thinking, Source: Ferragamo Museum

In addition to historical exhibits by Salvatore Ferragamo himself, the exhibition features some of the latest experiments in the field of sustainable design. While some works emphasize the use of organic and recycled materials, others focus primarily on actively educating society and rediscovering the relationship between man and nature.

Limited collections bring the theory into practice

As a part of the exhibition, an exclusive footwear collection was produced, whereby each piece was based on an original patent by Salvatore Ferragamo. The designer had developed these very designs between the 1930s and 50s with regard to the use of natural and recycled materials.

In addition, the brand has released a special collection named "42 Degrees". The name refers to the exact angle at which sunlight has to hit water droplets in order to create a rainbow, and thus commemorates the Rainbow Wedges, a longtime icon of the house.

In addition to shoes, the collection also includes Bags and was created in a creative competition by young Ferragamo designers using sustainable materials. The finished Accessories are in Online Store erhältlich.

Salvatore Ferragamo Museo Clothes Design

Maria Sole Ferragamo, Artemisia 2018, long dress made from recycled leather, Source: Ferragamo Museum

The paradigm shift in the fashion world is unstoppable

Not only in Italy, the sustainability of garments is increasingly important. For several years now, the international fashion world has also devoted itself to the conscious use of resources, manpower and manufacturing methods.

A new generation of designers is putting more and more emphasis on the ecological use of textiles. The tradition-conscious luxury brands are therefore adopting and developing innovative techniques that preserve the quality and timelessness of their products while protecting the environment for future generations.

What Ferragamo started about 100 years ago, seems to be making waves and affecting the way we dress as well as our daily lives and our understanding of the needs of our fragile ecosystem today.

SALVATORE FERRAGAMO Rainbow Future 2018 Hand made sandal in crocheted organic cotton, wooden heel and platform covered in the same material Certification ISO 14067 Certification GOTS - Global Organic Textile Standard Museo Salvatore Ferragamo, Florence

Source: Salvatore Ferragamo Museum

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