In recent years, more and more celebrities have launched their own clothing lines, cosmetic brands or lifestyle products. After all, in times of social media, where VIPs have an extremely wide reach, it is particularly easy to advertise your own products. But with a large following comes great responsibility.
While some celebrity brands are primarily focused on maximizing profits, others have recognized the opportunity to initiate sustainable change with their products. Since the superstars who earn millions in fees for their films or music are usually not financially dependent on the income from their fashion or beauty line, they have a big advantage. Because they can afford to work with smaller production quantities and smaller stomachs in favor of sustainable production and fair working conditions.
For many celebrities, establishing a sustainable brand is more than just a lucrative business model. It is a way to live your values and contribute to the urgent solution global problems afford to. They recognize that their influence and reach provide a unique opportunity to raise awareness about sustainability and inspire their fans to make more responsible purchasing decisions.
Source & Copyright by Rare Beauty
How do you know whether a celebrity brand is really sustainable?
Not all celebrity brands that describe themselves as “sustainable” actually deliver what they promise. This is what social media star Kim Kardashian's underwear label Skims was told in a report Changing Markets Foundation from 2022 accused of greenwashing due to misleading names. The activewear brand Fabletics, in which actress Kate Hudson is involved, has also already been criticized for its clothing based on research by the Time Magazines was manufactured in an African factory where the workers were sexually abused and humiliated. It is therefore important to take a close look at whether seemingly sustainable celebrity brands really meet the criteria for ethical and ecological production of their products. You can pay attention to the following factors:
- Transparency: A truly sustainable brand is open about its supply chains, production methods and the origin of its materials. Therefore, a lack of transparency and vague wording on Brands' website can be warning signs.
- Certifications: Independent Certifications such as GOTS, Fairtrade or PETA-Approved provide information about whether a brand adheres to certain sustainability standards.
- Materials: Brands that are actually sustainable rely on ecologically harmless materials such as organic cotton, recycled fibers, vegetable dyes or even cruelty-free cosmetic ingredients. The origin of the raw materials should also be easily visible to customers on the website.
- Packaging: Actually eco-conscious brands are avoiding excessive plastic packaging and opting instead recyclable or compostable alternatives.
- Working conditions: Sustainable celebrity brands not only focus on the products, but also value the people who make them. Therefore, fair conditions should be a matter of course for the workers and transparent for the customers.
- Engagement: As an add-on, many ethical celebrity brands are committed to the good cause. This includes, for example, donations for social projects, educational campaigns or commitment to environmental protection - regardless of whether the brands themselves benefit from it.
Before we buy the products of a seemingly sustainable celebrity brand, we should find out more about their sustainability measures, supply chains and production methods. It is important not to rely solely on marketing promises, but also to use independent sources and pay attention to certifications.
Source & Copyright by Bayou with Love & rem Beauty
10 Celebrity Brands You Should Know
We have curated the top 5 celebrity brands from the fashion and beauty sectors that are making a good start in terms of sustainability. These brands are characterized by ethical production processes and materials as well as a strong social commitment:
Top 5 Beauty Celebrity Brands
- Honest Beauty – by Jessica Alba
- Rare Beauty – by Selena Gomez
- Fenty Beauty – by Rihanna
- rem Beauty – by Ariana Grande
- Haus Labs – by Lady Gaga
Top 5 Fashion Celebrity Brands
- Stella McCartney - by Stella McCartney
- Atelier Jolie - by Angelina Jolie
- Bayou with Love - by Nikki Reed
- Well – by Gina Rodriguez
- Studio 189 – by Rosario Dawson
Celebrity brands with clean beauty approaches
These celebrity brands are taking off and are already showing approaches to clean beauty. Nevertheless, it is always important to take a look at the list of ingredients when it comes to cosmetics and make-up. Natural ingredients, no microplastics and cruelty-free are a must when it comes to beauty. We have selected 5 celebrity brands for you that have already made a start, but there is still a long way to go:
1. Honest Beauty – by Jessica Alba
Hollywood star Jessica Alba founded Honest Beauty with the aim of offering safe and natural cosmetic products. The brand mainly uses plant-based, biodegradable ingredients. The brand also supports various charity organizations that support mothers and families.
Brand origin: Los Angeles, USA
Key Facts: company mind. Fully. Made. Standard and USDA Certified Biobased
Favorite Product: Magic Gel-to-Mill Makeup Melting Cleanser
Where to buy: honest.com
Source & Copyright by Honest Beauty
2. Rare Beauty – by Selena Gomez
Selena Gomez's cosmetic line Rare Beauty places great value on inclusivity and self-acceptance. The actress' brand therefore donates a portion of its proceeds to the Rare Impact Fund, an initiative to support mental health. The brand is also PETA-approved and is therefore vegan and not tested on animals.
Brand origin: El Segundo, USA
Key Facts: PETA Beauty without Bunnies and ISO 22716 GMP Certification
Where to buy: rarebeauty.com
Source & Copyright by Rare Beauty
3. Fenty Beauty – by Rihanna
Rihanna's cosmetics brand Fenty Beauty is known for its wide range of skin tones and is committed to diversity and inclusion. In addition, the pop star's brand uses environmentally friendly packaging in the spirit of the 3R's - reduce, reuse, recycle - which is partly made from recycled post-consumer materials. A refill system also ensures that less waste is generated.
Brand origin: Paris, France
Key Facts: Focus on 3 R's - Reduce, reuse, recycle
Where to buy: sephora.de
Source & Copyright by Fenty Beauty | Sephora
4. rem Beauty – by Ariana Grande
Singer Ariana Grande has launched rem Beauty, a vegan and cruelty-free cosmetic line. The products are free of parabens, sulfates and other questionable ingredients and are offered in recyclable packaging. The musician's vision is to inspire others to express themselves creatively and thereby empower them.
Brand origin: Los Angeles, USA
Key Facts: PETA-approved cruelty-free, vegan, recyclable packaging
Where to buy: rembeauty.com
Source & Copyright by rem Beauty
5. House Labs – by Lady Gaga
Lady Gaga's beauty brand Haus Labs stands for high-performance cosmetics that combine the best of nature and science. The brand relies on vegan, cruelty-free formulations and sustainable packaging. The brand also supports the singer's Born This Way Foundation, which works to strengthen mental health and embrace diversity.
Brand origin: El Segundo, USA
Key Facts: Created with kindness: clean, cruelty-free and vegan, BBB accredited
Where to buy: sephora.de/
Source & Copyright by Haus Labs | Sephora
Sustainable celebrity brands from the fashion sector
Whether clothing, jewelry or accessories – the following celebrity brands manage to combine style and sustainability. Thanks to ethical manufacturing and environmentally friendly materials, we can wear these 5 brands with a clear conscience:
1. Stella McCartney – by Stella McCartney
Beatles daughter Stella McCartney launched what is probably the best-known sustainable celebrity brand. After all, the British designer is a real pioneer when it comes to sustainable style. Since its founding in 2001, her brand of the same name has completely avoided using leather, fur and other materials of animal origin. Instead, she relies on environmentally friendly alternatives such as organic cotton, vegetable leather and recycled fibers.
Brand origin: London, UK
Key Facts: vegan materials, fair production, member of the Ethical Trading Initiative
Where to buy: stellamccartney.com
Source & Copyright by Stella McCartney
2. Atelier Jolie – by Angelina Jolie
Hollywood star Angelina Jolie has teamed up with B Corp-certified fashion house Chloé for her brand Atelier Jolie. The collection therefore consists of 80% environmentally friendly materials. It is also manufactured in collaboration with fair trade organizations and supports social projects. The income flows into training positions for refugees and underrepresented groups.
Brand origin: New York, USA
Key Facts: Cooperation with the B Corp certified brand Chloé
Where to buy: atelierjolie.com
Source & Copyright by Atelier Jolie | Chloe
3. Bayou with Love – by Nikki Reed
With Bayou with Love, actress Nikki Reed has launched an ethical lifestyle brand. The range includes clothing, home accessories and jewelry that are handmade in Los Angeles. The label relies on sustainable materials such as organic cotton, recycled gold, e-waste or laboratory-grown diamonds.
Brand origin: Los Angeles, USA
Key Facts: Recycled Materials and Earth Positive Business
Where to buy: bayouwithlove.com
Source & Copyright by Bayou with Love
4. Well – by Gina Rodriguez
Golden Globe winner Gina Rodriguez founded the lingerie brand Naja. This not only focuses on fair working conditions, ethical production and the use of sustainable materials, but is also committed to female empowerment. The brand mainly employs women in its production facilities and is particularly committed to supporting single mothers.
Brand origin: Los Angeles, USA
Key Facts: Underwear for Hope program that supports women in Colombia
Where to buy: naja.co
Source & Copyright by Naja
5. Studio 189 – by Rosario Dawson
Actress Rosario Dawson is behind the sustainable label Studio 189, which produces high-quality fashion in collaboration with local artisans in Africa. It is important to her that her brand preserves traditional craft techniques, implements fair working conditions and only uses sustainable materials.
Brand origin: Accra, Ghana
Key Facts: Winner of the CFDA Lexus Fashion Initiative for Sustainability and CFDA/Vogue Fashion Fund Grant
Where to buy: studiooneeeightynine.com
Source & Copyright by Studio 189
Sustainable celebrity brands can make climate protection more prominent
They bring sustainability into the spotlight: Sustainable celebrity brands help bring environmentally conscious action into the mainstream and raise awareness of responsible consumption. By using their reach and influence, celebrities can help raise awareness of sustainability and initiate change across the entire industry. Much more can be done here.
When buying celebrity products, however, we should always keep a close eye on how ethically the products are actually produced. Transparent communication, independent certifications and a strong commitment to environmental protection and social projects are what distinguish truly sustainable brands.
