- Key pieces are decorated with plants and technology
- Cultivation takes place in a specially manufactured poly tunnel
- The seeds grow on clothing for up to 20 days
Loewe has just presented its new men's collection, which was created by creative director Jonathan Anderson in collaboration with Spanish designer Paula Ulargui Escalona. With this, the fashion house sets new standards, inspired by nature and technology, fabrics and plants come together to form a symbiotic relationship and show that they can live in harmony.
Source & Copyright by Loewe
Nature meets technology
After all, the idea behind this is that the pieces will fuse together over time. Consequently, the collection is presented in a crisp white mind-expanding environment to highlight the distinctiveness of the pieces. Instead, forms are reduced to their archetypal rawness. In addition, live plants such as chia plants and catswort thrive on shoes and clothing. These are grown in a specially built poly tunnel on the outskirts of Paris. After all, the process takes 20 days to achieve the desired growth. Additionally, it requires regular watering and maintenance for a race-ready appearance. Not only do plants grow on the new collection, Anderson also uses tech relics like headphones, USB sticks, digital screens and old phone cases to combine the perfect and the worn.
