It is now clear that the fashion industry must and wants to become more sustainable. However, the how-to is currently more problematic. Is it sufficient to use biomaterial, offering one Take-back program or transparent supply chain? Which brands show sincere commitment? And how exactly are consumers supposed to recognize this? This is exactly where the Fashion task force at. An innovative collective that uses a digital ID to illustrate the ecological footprint of clothing items, making it comprehensible for consumers.
Royal commitment: The Sustainable Markets Initiative
The Fashion Taskforce is a sub-group of the Sustainable Markets Initiative. 2020 called his Royal Highness the Prince of Wales this on the anniversary of the World Economic Forum in Davos in order to fight against the climate change and to manifest the loss of biological diversity in an action plan. The aim of this project by Prince Charles, who has been committed to the Health of the planet is committed to creating a visionary coalition of bold thinkers to accelerate global progress toward a sustainable future.
If we want to fight climate change, we need to make clothing production much more sustainable. To do this properly, we need cross-industry collaboration that transcends borders and brands.
- HRH The Prince of Wales
This change should primarily be promoted by market transformations. More precisely: through a dramatic change in the business models of companies, through a mobilized financial system with incentives and through an environment that makes investments in sustainable markets attractive and also offers incentives for them.
What exactly is the Fashion Taskforce?
As a subgroup of the Sustainable Markets Initiative, the Fashion Taskforce is intended to assume a leading and exemplary position in the fashion, textile and clothing industry take in. So it's no wonder that the Prince of Wales has appointed an industry powerhouse as chairman: Federico Marchetti, founder of the YOOX Net-a-Porter Group. As the head of the action command, he has brought together leading representatives of well-known brands, platforms and retailers from around the world. underneath Brunello Cucinelli, Chloe, Burberry, Stella McCartney, Gabriella Hearst and Zalando.
Source & Copyright by Sustainable Markets Initiative | Fashion task force
The mission of the top-class collective: Putting nature, people and the planet at the center of global value creation. More precisely, the cooperation should complement the individual skill sets of the individual participants in order to generate unique creative potential. And thus to promote the development of sustainable initiatives, products and services. On the one hand, to the fashion industry as a pioneer in things SUSTAINABILITY and Circular Economy on the other hand, to facilitate the transition to conscious consumption for consumers.
Goals of the Fashion Taskforce
The commitments are to be driven forward in the period 2021 and 2022 in particular through commitments in two specific areas: circular economy and regenerative agriculture
1. Circular Economy
One of the Fashion Taskforce's top priorities: The circular economy implement on a large scale. To this end, all participants in the initiative must commit to implementing a circular data protocol. This is intended to document how products are resold - cue resale - Or recycled and can be repaired. And thus indicates a clear commitment in the fight against plastic pain and the throwaway mentality.
2. Regenerative farming
While agricultural products like cotton, Linen, and leather are among the most important sources of raw materials for the fashion industry, a large part of their environmental impact also arises at their level. The aim of the task force is therefore to find concrete solutions to this problem in the area of regenerative farming methods to find. And thereby to reduce emissions and to establish nature-based solutions in the long term as an approach to reversing the climate crisis.
Innovation that promotes sustainability: The digital ID of the Fashion Taskforce
Consumers are becoming more and more aware of sustainability and are therefore changing their shopping habits drastically. The Fashion Taskforce wants to react precisely to this development of increasing interest in sustainable products. It starts with the development of a common, uniform definition of sustainable goods. The reason: Terms like "organic" are largely unprotected; Greenwashing still problematic. This approach is intended to prevent consumers from being misled from the outset.
Source & Copyright by Stella McCartney
The Fashion Taskforce is starting to implement this project by working on a digital ID card system. This is intended to inform consumers about the Sustainability of fashion pieces inform and make it clear what exactly can be considered environmentally friendly. consumer empowerment. Conversely, on the part of the representatives of the initiative, this means the obligation to label products digitally. And thus provide information about the value chain, supply chain and materials used as well as the environmental impact and social consequences. The effect: unprecedented transparency and traceability of products along their entire life cycle.
In practice, the labeling for consumers looks like this: information can be easily obtained via one of the brands, platforms and call up the QR code provided by manufacturers. For example via smartphone, although each member of the Fashion Taskforce ultimately decides which one technology is being used.
The future of the task force as a bearer of potential and hope
As part of the Sustainable Markets Initiative, the Fashion Taskforce represents a relevant command to help shape the future of the clothing, textile and fashion industry and to lead it in a sustainable direction. Worth mentioning is not only the cross-industry commitment, but also the approach to generate solutions that strengthen the awareness of consumers. Change can only come about if both industries and consumers make sustainable options available and use them. As the Fashion Taskforce realizes this potential, there is great optimism that it will have a major impact.
