Fair and transparent trade diamondsWomen's empowerment |Philanthropy in the form of microcredit
With her current brand "Annoushka", the designer has set herself the goal of giving the traditional world of fine jewelry a strong female voice. Annoushka's creations elegantly adapt to a woman's life. Comfortable, versatile and straightforward, but still tell a story. Jewelry, which women also like to give themselves.
Annoushka has zero tolerance for conflict diamonds. All diamonds come from fair and transparent trade. On her travels, she personally collects many gems, visits the mines and the local people. The jewelry designer attaches great importance to a personal relationship with her stone dealers. All traders abide by the UN's Kimberley Agreement. It also determines where each stone is ground, polished and set.
Inspired by the design of precious jewelry which is designed by women for women, Annoushka currently supports 650 women within the scope of the charity "Give a Future". They offer microcredits to women who want to work and function as their advisors. On International Women's Day, 20% of all sales were donated to the organization.