Diamonds from fair and transparent trade | Women's empowerment | Philanthropy in the form of microloans
With her current brand "Annoushka", the designer has set herself the goal of giving the traditional world of fine jewelry a strong female voice. Annoushka's creations adapt elegantly to a woman's life. Comfortable, versatile and straightforward, but still tell a story. Jewelry that women like to give themselves.
Annoushka has zero tolerance for conflict diamonds. All diamonds come from fair and transparent trade. On her travels, she personally collects many gemstones, visits the mines and the local people. The jewelry designer attaches great importance to a personal relationship with her stone dealers. All dealers adhere to the UN Kimberley Agreement. It also determines where each stone is cut, polished and set.
Inspired by the design of precious jewelry designed by women for women, Annoushka currently supports 650 women as part of the charity Give a Future. They offer microcredits to women who want to work and are on hand as advisors. On International Women's Day, even 20 percent of all sales were donated to the organization.