Diamonds from fair and transparent trade | Women's empowerment | Philanthropy in the form of microloans
With her current brand "Annoushka", the designer has set herself the goal of giving the traditional world of fine jewelry a strong female voice. Annoushka's creations adapt elegantly to a woman's life. Comfortable, versatile and straightforward, but still they tell a story. Jewelry that women like to give themselves.
ANNOUSHKA - SUSTAINABILITY
Dedicated and passionate jewelry designer
Annoushka has zero tolerance for conflict diamonds. All diamonds come from fair and transparent trade. On her travels, she personally collects many gemstones, visits the mines and the local people. The jewelry designer attaches great importance to a personal relationship with her stone dealers. All dealers adhere to the UN Kimberley Agreement. It also determines where each stone is cut, polished and set.
Women support women
Inspired by the design of precious jewellery designed by women for women, Annoushka currently supports 650 women as part of the charity "Give a Future". They offer microcredits to women who want to work and are on hand as advisors. On International Women's Day, even 20 percent of all sales were donated to the organization.
Annoushka uses gold in its pure state for her designs in order to avoid the wear and tear that is common with gilding. This gives customers long-lasting products to invest in. Because the solid gold keeps its value, even if a trend passes. That is why the pieces of jewelery are given a manufacturer's mark, which guarantees the quality for today and tomorrow.