EPARA
Inclusive cosmetics | African botanicals | Ethical sourcing
The search for skin care products that address the skin problems of women of color, led founder Ozohu Adoh to launch a new cosmetics brand with a focus on inclusion. The scientifically developed formulations use the antioxidant and caring properties of African botanicals, with an emphasis on hyperpigmentation and hydration.
POSITIVE ENGAGEMENTS
TRANSPARENCY
Transparent sustainability goals & supply chain
INNOVATION
Promotion of research, green & smart technology
FAIRE WORK
Guarantee of fair working conditions and no child labor
NATURAL MATERIALS
Use of natural & renewable resources
ETHICAL LIVESTOCK
Animal material from an ethical stand, no animal testing
RECYCLING
Reduction of waste through reuse
NO POLLUTANTS
Free of harmful chemicals & substances
CRAFTS
Handmade and respecting the craft
HERITAGE
Preservation of tradition, craft, art and culture
EPARA - SUSTAINABILITY
Natural ingredients and ethical sourcing
The natural and organic ingredients are derived from the soils of Africa. Epara guarantees ethical and fair working conditions in cooperation with farmers and co-ops across Africa - from Nigeria over Kenya and Ghana, to Egypt and Morocco.
Inclusion and individual products
The vision of the founder of the inclusive brand, with Nigerian roots and Oxford University graduate, is to cater an underserved market with suitable and effective products. Scientifically developed and clinically tested formulations therefore combat the skin care problems women of color. A personal consultation and recommended individual skin rituals further help to choose the right products.
Cruelty-free and recyclable
All products are cruelty-free and are not tested on animals. All ingredients are openly shown at the website. The packaging is also completely recyclable, with the outer packaging being handcrafted.
