The exhibition in the Berlin Museum of European Cultures highlights the "dark side of fashion" and sensitises consumers for a more conscious approach to clothing
Image source & Copyright by Tim Mitchell, clothing recycling, 2005 © Tim Mitchell and Lucy Norris
Text by Viola Haderlein
Fast fashion is criticized, with the low price policy Environment to incriminate and exploit textile workers. An exhibition in the Berlin Museum of European Cultures illuminates the “dark side of the fashion". In doing so, she sensitizes consumers to be more conscious about the topic clothes.
Fashion at any price: Fatal Fast Fashion
True to the motto "What I do not know does not make me hot", the Fast-Fashion Industry converts billions of euros in sales every year. The fast fashion consumption is fueled by influencers who distribute fashion videos via social media, so-called "clothing Hauls".
In sponsored product presentations, they present quick trends to buy again and put the younger generation in an unrestrained buying mood. Countless fashion addicts storm into stores and Online Storesto satisfy their hunting instincts with quick trends. But the cheap trend clothing comes at the expense of human rights and unreasonable working conditions.
At the latest, the collapse of the textile factory Rana Plaza in 2013 in Bangladesh, with over 1000 dead, has awoken the public. Nevertheless, there are still high-turnover shopping events such as Black Friday. They lure with radical low prices to get rid of stocks from overproduction.
Fast fashion climax on Black Friday
If on the weekend of the 29. November 2019 the next Black Friday advertises with price dumping for clothing, fashion fans go back to bargain hunting. In shopping spree, also called "binge shopping", only the quantity counts, so many parts for a lowest possible price to get hold of.
Sometimes a T-shirt costs less than a coffee. After "Rana Plaza", the general public first became aware of the sometimes catastrophic conditions in foreign textile mills. The price and production policy of the textile industry was called into question.
In the following years, there were consequences; Textile workers' unions were formed, production conditions improved and wages raised. Nevertheless, there are still black sheep in the industry, which set their own rules in the free zone of law free. True to the motto, who produces the cheapest, gets the nod. As a result, textile workers are working under unacceptable conditions for wages far below the subsistence level.
These and other grievances are documented in the interactive part of the exhibition "Fast-Fashion". With unambiguous transparency, she not only questions the practices of the textile industry, but also addresses the younger generation and their responsible handling of the topic. The visitor is invited to question their own consumer behavior.
Polluting textile production
Less well known in this country is the fact that global textile production produces more CO2 than the entire tourism industry, including flight emissions. According to Claudia Banz, curator of the exhibition, chemicals such as pesticides and dyes are used in disproportionately high quantities for the textile industry.
They poison the groundwater and threaten the livelihoods of humans and animals: Did you know that producing a T-shirt requires a total of 2700 liters of water? The exhibition documents the methods and dramatic effects of global textile production.
Fair and Slow Fashion
Another part of the exhibition does not raise its finger, but instead presents the more attractive alternative with the area "Slow Fashion." In recent years, a strong green fashion branch has developed, whose central starting point is Berlin.
The green fashion week started before 10 years with the "Greenshowroom", which started with a handful of sustainable fashion labels in the Hotel Adlon. Later, the fair moved to the E-Werk and finally merged 2018 with the Paris-based Ethical Fashion Show to today's NEONYT fair. At the fixed location, Kraftwerk Berlin, 2 once a year presents the international green fashion scene and fashion show there. It has long been able to compete with the catwalks of established fashion capitals.
The exhibition also provides tips for sustainable consumer behavior that every visitor can immediately implement. Whether or not fast fashion will only ever be seen in the museum in future can not be answered by the exhibition, because it is the responsibility of all involved to change the situation in a sustainable way.
Image source & copyright by National Museums in Berlin, Museum of European Cultures / David von Becker
Exhibition: Fast fashion to touch
The exhibition "Dark Side of Fashion" was published by the Museum of Arts and Crafts Hamburg conceived and will continue until the 02. August 2020 presented in Berlin. In addition to the exhibition, workshops and lectures will be held on topics such as "Reducing and Recycling", as well as regular repair cafés and discussions in the context of the interdisciplinary series of events.