Sports events have a high priority in our society because they offer a wide range of experiences. Sport connects generations, culture and promotes similarities. Especially through the influence of social media athletes reach a large community and become role models of whole generations.
More and more athletes are aware of this responsibility and promote social and sustainable projects. Even famous elite athletes are committed to the environment. They support communities, attend schools and some of them are dedicated to the environment.
These four top athletes are committed to the environment:
- Serena Williams
- Kelly Slater
- Ellen Mc Arthur
- Nico Rossberg
1 Serena Williams
Probably the greatest tennis player of all time, Serena Williams brings after twenty years of elite sports and entrepreneurship her first independent clothing line on the market. The brand "Serena" is based on vegan, pollution-free products made in the USA. At the same time, Williams, as a proponent of a plant-based diet, is investing in sustainable start-ups that want to reduce over-consumption of meat.
Serena Williams, source: Edwin Martinez via Flickr
2. Kelly Salter
The youngest surfing world champion of all time, Kelly Slater, is dedicated to protecting the oceans. 2015 founded his own lifestyle brand Outerknown and realized his personal dream: "For years, I dreamed of establishing a brand that combines my love of clean seas, responsibility and style."
With innovative materials from recycled plastic from the oceans, he launched minimalist and sporty collections. The label builds on the slow-fashion movement in the fashion industry and inspires to rethink current consumer habits.
Kelly Slater, source: Rian Castillo via Flickr
3. Ellen McArthur
The British world record sailor Ellen McArthur founded in 2009 one of the most famous organization for the protection of the environment. The Ellen McArthur Foundation focuses primarily on the implementation of the circular economy. Their future-oriented foundation thus focuses on the regeneration of ecosystems, the rethinking of product designs and reuse.
Not only will resource use be minimized, but it will also generate significant social and economic benefits. Sustainable management aims to reduce waste and also stop the massive waste of finite resources.
4. Nico Rosberg
34 World Champion Nico Rosberg finished his successful Formula 2016 career in 1 and since then has been dedicated to sustainability projects. Rosberg first launched the Greentech Festival this year, thereby promoting sustainable initiatives in the field of technology and innovation.
Within this framework, green future technologies from the areas of lifestyle, mobility, food and energy were presented for the first time at the former Berlin Tempelhof Airport. These included, for example, spectacular autonomous drone taxis, a Formula E race and Smart City initiatives. Thus, Nico Rosberg has made the green technology an experience for everyone.
Nico Rosberg Greentech Festival Berlin
Olympia and Wimbledon through the ages
Not only top athletes are committed to the environment, meanwhile Organizers of sports events also strive for a sustainable implementation of their events. These include initiatives to reduce waste, save energy, avoid plastic and much more. DThe new Olympic headquarters in Lausanne even insisted on sustainable architecture in every respect:
Environmentally friendly, innovative and energy-saving, the BREEAM-certified green building was opened at the beginning of 2019. In addition, the Wimbledon Championships this year have joined the United Nations Framework Program for Action to Combat Climate Change. Tprofound change in the field of sport for positive change.
Olympia Headquarters Lausanne, source: adam mørk / international olympic committee (IOC)
