NEW LUXURY

New Luxury stands for the stories behind things. This modern luxury is no longer defined solely by a high price, but rather the actual added value of a product. New Luxury buyers form intellectual and emotional ties to the selected brands. We show which companies follow this approach.

News: Gucci promotes environmental protection through "Gucci Off The Grid"

Gucci launches sustainable collection made from regenerated ECONYL® and is thus driving forward its 10-year sustainability plan

White gold know-how: Everything that glitters is gold

Exclusive white gold jewelry creations promise timeless joy. But why is white gold premium and where can you find the most beautiful jewelry?

Cocooning 3.0 - When the inside becomes the new outside

In the reinforced home office, borders between private and public are blurring. The learned separation of living spaces dissolves. What effects does this have on rooms and furniture and how long does the cocooning wave last? By expert Julia Riedmeier "Neo Luxury"

News: PUMA launches sustainable project "Design to Fade"

In collaboration with Living Color and Streamateria, PUMA launches "Design to Fade" and takes an important step towards sustainability with the Biodesign collection

Are you a global citizen? Find out here!

Cosmopolitanism is one of the megatrends of our time. We'll show you what to look for to become a global citizen

Activism for more justice, compassion and courage

Activism promotes positive change in our society. We show personalities who inspire us to become active ourselves

News: LN-CC x Martine Rose launches sustainable capsule collection

Kick-off of the "Late Night - Conscious Campaign": LN-CC starts sustainable initiative through zero waste collaboration with London designer Martine Rose

News: Diesel launches its first upcycling collection

"Diesel Upcycling For 55DSL" is the label's first upcycling collection. From now on, two sustainable collaborations should follow each year

Auction platforms: Antique objects are the luxury of tomorrow

The desire for sustainability and exclusivity leads to the boom in the auction platforms for antiques. We show where you bid best

Green Glam: These are the trend in green beauty brands

Slowly but surely, the organic beauty trend has turned from a niche to a mainstream. We show 5 Green Beauty brands for natural beauty care