NEW LUXURY

New Luxury stands for the stories behind things. This modern luxury is no longer defined solely by a high price, but rather the actual added value of a product. New Luxury buyers form intellectual and emotional ties to the selected brands. We show which companies follow this approach.

Access as luxury - Soho House and Co are redefining exclusivity

The concept of luxury is changing. Members-only clubs show that luxury today means access, exchange and community

The definition of luxury is changing: Ideal values ​​are outperforming overconsumption

Luxury has long ceased to mean wasteful consumption. The new definition of luxury revolves around values ​​and responsibility

Top 6 brands for augmented reality shopping experiences

We show 6 examples of how brands implement the augmented reality trend and thus set new standards in terms of innovation

Vegan en vogue: Top 5 luxury labels for vegan clothing

Be it alternatives to fur or leather - these high-end labels design vegan clothing with a luxurious look, without any animal suffering

Awaycation vs. Staycation - vacation in times of coronavirus

The world wants to move again. But what will tourism look like in the future? This is shown by the three travel dimensions Awaycation, Staycation and digital Wandering By Expert Julia Riedmeier "Neo Luxury"

Fashion statement: Best brands for sustainable bags

Environmentally friendly fashion is the new trend in the fashion cosmos. We show sustainable bag brands to round off the perfect fashion outfit

Fashion Forward: These are today's sneaker trends

Due to the growing relevance of the streetwear scene, sneakers have become a status symbol. Here are the top sneaker trends 2020

News: PANGAIA protects marine ecosystems with "Coral Reef Collection"

The sustainable label PANGAIA has launched a new collection in order to highlight the threat to coral reefs as well as to actively promote their protection

Unisex from head to toe - these are the brands to watch

Unisex is a movement on the pulse of time - away from categorizations and towards flowing boundaries. We show our top labels for unisex clothing

On The Go: Sustainable backpacks for every occasion

Sustainable, minimalist backpacks are functional, environmentally friendly and even really chic! Here's what to look for and where to get them

News: Y / Project launches sustainable “Evergreen” collection

The "Evergreen" Capsule Collection by Y / Project consists of the most popular parts of the Paris label. Produced sustainably to promote environmental protection

Cocooning 3.0 - When the inside becomes the new outside

In the reinforced home office, borders between private and public are blurring. The learned separation of living spaces dissolves. What effects does this have on rooms and furniture and how long does the cocooning wave last? By expert Julia Riedmeier "Neo Luxury"

News: Gucci promotes environmental protection through "Gucci Off The Grid"

Gucci launches sustainable collection made from regenerated ECONYL® and is thus driving forward its 10-year sustainability plan

White gold know-how: Everything that glitters is gold

Exclusive white gold jewelry creations promise timeless joy. But why is white gold premium and where can you find the most beautiful jewelry?

News: PUMA launches sustainable project "Design to Fade"

In collaboration with Living Color and Streamateria, PUMA launches "Design to Fade" and takes an important step towards sustainability with the Biodesign collection

Are you a global citizen? Find out here!

Cosmopolitanism is one of the megatrends of our time. We'll show you what to look for to become a global citizen

Activism for more justice, compassion and courage

Activism promotes positive change in our society. We show personalities who inspire us to become active ourselves

News: LN-CC x Martine Rose launches sustainable capsule collection

Kick-off of the "Late Night - Conscious Campaign": LN-CC starts sustainable initiative through zero waste collaboration with London designer Martine Rose

Auction platforms: Antique objects are the luxury of tomorrow

The desire for sustainability and exclusivity leads to the boom in the auction platforms for antiques. We show where you bid best

News: Diesel launches its first upcycling collection

"Diesel Upcycling For 55DSL" is the label's first upcycling collection. From now on, two sustainable collaborations should follow each year

Green Glam: These are the trendiest ethical make up brands

Slowly but surely, the organic beauty trend has turned from a niche to a mainstream. We show 5 ethical make up brands for natural beauty care - from clean make up to vegan lipstick

Luxury landscape in times of COVID-XNUMX - the Next Normal

What is the next normal in the luxury landscape during and after the Corona crisis and how are the trends changing? A big bang for the benefit of agile, digital, sustainable and social business models By expert Julia Riedmeier "Neo Luxury"

News: Kenzo launches lifestyle brand K3 for interior decoration

Kenzo Takdada is making a comeback in the design world with the K3 lifestyle brand - instead of fashion, the Japanese star designer now offers high-quality interiors

Gen Z calls for new standards for brands in times of COVID-19

To emerge stronger from the crisis, brands have to adapt to Gen Z's wishes. A growing group of buyers in transition is demanding transparency and social values

Streetwear - How the hype creates new identities but also criticism

These are the hurdles the fast-growing streetwear division has to deal with, when it comes to sustainability

Augmented Reality: Window shopping at home

Digital fashion shopping - the search for the perfect outfit becomes virtual with the help of augmented reality

Sustainability #1 - Fashion Megatrend 2020

The study "The State of Fashion" shows the fashion megatrend 2020 "Sustainability # 1": The growing need of consumers for more sustainable products - even in times of the Black Swan Event

Fashion Industrie and COVID-XNUMX: Anna Wintour predicts a change in values

In an interview with Naomi Campbell, the editor-in-chief of the US Vogue shared her thoughts on fashion industry and COVID-XNUMX

Vivienne Westwood - fashion icon and passionate activist

Environmental issues, human rights, climate change - fashion designer Vivienne Westwood has a strong opinion. Here's an insight into her blunt actions

Ethical Home Design - Amazing brands for your home

Ethical Home Design stands for stylish and fair home accessories which are handmade, free of chemicals and from natural raw materials

Hallstein Water sets new quality standards for drinking water

On occasion of Global World Water Day on March 22, 2020, the founder of Hallstein Water - one the best and most expensive waters worldwide - talks about quality, sustainability and the future of drinking water

Pantone's Color of the Year is "Classic Blue"

In 2020 Pantone relies on a classic: "Classic Blue" is the color of the year. The color embodies calm, simple elegance and timelessness.

Designer portrait - Guillaume Alan defines minimalist luxury on a new level

With his focus on aesthetic restraint, the French exceptional designer counts on the essence of things and the search for the essential

Clean perfume - Top 8 natural fragrances

Perfumes seduce the senses - every fragrance tells a story or we associate certain moments with it. Our experts have selected the most sustainable fragrances for you Follow

New Heritage Festival - Buy things that matter

Festival for manufactured products and timeless design - review of a successful event

Capolavoro - a jewelery manufactory through the ages

In dialogue with the founder family Fritsch: be open to change - a story about tradition and future Premium Partnership

Design Studio Mandalaki on Innovation, Digitalization & Tradition as Heritage

Whether concept car made of 80% recycled plastic or a micro-home, the Milan design studio Mandalaki is on the pulse of the times

Natascha von Hirschhausen on locally acting & globally networked fashion

In dialogue with Natascha von Hirschhausen, founder of the eponymous fashion label and the designer network Aethic - a pioneer of the German fashion world.

James Oag-Cooper on innovation in the food industry

In dialogue with the co-founder of Hyke Gin - how innovation and creativity revolutionize the beverage industry.

ZAZI - A story about fashion, craftsmanship & humanity

In dialogue with Jeanne de Kroon, founder of ZAZI - how responsibility and courage can revolutionize the fashion industry

Designer Portrait - London jewelery designer Annoushka on her new collection

Annoushka Ducas, one of London's leading jewelry designers, talks about her personal taste.

The 5 best denim brands - sexy & sustainable jeans

The denim trend is an indispensable part of the fashion world. What few know, the production of jeans fabrics has enormous harmful effects on our environment. We show the 5 best brands for sustainable jeans.

KPM's new boss Martina Hacker on tradition & trends

In dialogue with Martina Hacker, Managing Director of KPM Königliche Porzellan-Manufaktur Berlin. A strong woman leads the traditional porcelain brand into the future.

The ultimate X-Mas guide for sustainable gift ideas

Christmas is almost here. If you are looking for inspiration for suitable gifts, you will find individual gift ideas that give you and the receiver lasting enjoyment

Wine and chocolate - the couple for a special taste experience

Wine and chocolate, two premium stimulants meet and combine to create a taste experience. We show which Fairtrade chocolate suits which organic wine.

Ethical Gold: About the Responsibility of the Jewelry Industry

The fashion industry is becoming more and more sustainable, but what about the jewelry industry? Here's everything you need to know about sustainable jewelry, the term ethical gold and what fair gold mining looks like.

Star designer Enrico Cinzano on the facets of aesthetics & sustainable design

In dialogue with the Italian star designer Enrico Marone Cinzano - The artful union of design, aesthetics and sustainability

Prince Charles and his plea for a sustainable future

For decades, the Prince of Wales has been committed to a sustainable future. Through various projects and initiatives, Prince Charles supports areas such as finance and the food industry in a responsible manner

A Swedish premium yacht is bringing e-mobility to the sea

X Shore is the Swedish manufacturer of the 100 percent electric powered electric yacht. The company focuses on aesthetics and sustainability.

Wall design inspired by historic villas and châteaus

Wall design can give the living space a completely new effect. With its historic shades, Little Greene creates a prestigious style for your home

New Luxury - Luxury as the expression of a new and cultivated rebellion

New Luxury - Luxury is the expression of a new, cultured rebellion: status symbols are charged with ethical added value and sustainable concerns. The luxury market is growing steadily worldwide. But what does luxury mean today?

5 reasons to choose quality rather than quantity

Clothing, accessories, furniture: less is more? Why is quality worthwhile instead of quantity?

The Vessel - The newest attraction in New York by designer Heatherwick

The Vessel is the centerpiece of the newest luxury district of New York "Hudson Yards". The building, designed by Thomas Heatherwick, opened its doors in Manhattan's Midtown West for the first time this year

New exhibition "Sustainable Thinking" at the Salvatore Ferragamo Museum

This year, the Salvatore Ferragamo Museum in Florence commemorates the work of the designer with exhibitions of this photographs and works. What only few might know: Ferragamo has always been fascinated by the idea of ​​sustainability.

Sustainable sneakers - these brands carry the stars

Sustainable sneakers that are stylish - these are the luxury objects of our time. Many stars are already using Veja, McCartney and Co. fair trade shoes

Ralph Lauren and his strategy for sustainability - "Design the Change"

The luxury house responds to the theme of environmental protection and published on the 12. June's Global Citizenship & Sustainability Report. Like many other fashion houses, it reveals its sustainability goals.

Gucci Equilibrium brings transparency to the next level

The fashion house sets new standards. With its Gucci Equilibrium program, the label shows how transparently and innovatively a company can act to achieve its sustainability goals

Stella McCartney - High & Ethical Fashion

High fashion can be environmentally friendly, elegant and sexy. Today, more and more designers and fashion groups are showing that. The path to ethical fashion requires a rethink at all levels

Pininfarina's hypercar of the future is called Battista

Pininfarina takes the next step towards an independent car brand and launches the first purely electric luxury hypercar

Chopard - 100% ethical gold

The luxury brand Chopard uses 100 percent ethically sound gold. What is Ethical Gold?

Atelier Swarovski focuses on sustainability

The Oscar winner Penélope Cruz brings out a sustainable collection with the traditional studio

Clean Plate at Gwyneth Paltrow

Delicious recipes and revitalizing health tips, the new cookbook by Gwyneth Paltrow combines both

Kelly Slater - his Sustainable Label Outerknown

Surfer legend Kelly Slater expands with his sustainable label Outerknown. The label focuses on minimalist designs & innovative fabrics

News, trends & facts about New Luxury

The concept of luxury is changing. While luxury has long been characterized by a high price, the new luxury revolves around trends such as sharing & 2nd-life business models, innovation, co-creation & customization, digital detox & sustainability, health & mindfulness. It is about responsibility that is implemented within the framework of the highest quality and aesthetics. In addition, a big focus on the well-being. We show all changes related to luxury understanding, needs and business models.


Forward-looking new luxury business models

Responsibility for the environment can be implemented through a variety of trend-setting concepts of New Luxury. An example of this is the sharing economy, including its communities and platforms, which enable the shared use of resources. Particularly popular: online platforms for pre-loved designer fashion and premium watches. Sharing & 2nd-Life products and business models make it possible to temporarily borrow luxury products. This can set an example against the throwaway mentality while minimizing environmental impact. Also positive for the environmental balance: digitization. The digitalization of the new luxury increases the digital added value of the customer journey, while environmentally harmful production routes and productions are superfluous. Discover which brands make this possible through innovation such as augmented reality here.


Sustainable & ethical values ​​as modern luxury

Also characteristic of New Luxury: Made to Order and personalization of products. It is sustainable and exclusive. While the customer can incorporate his personal preferences into the design of high-quality, individual fashion and interiors, custom-made production prevents environmentally harmful productions from being minimized and only really taking place when it is actually needed. This answers the growing customer need for individualization as well as exclusivity in the course of responsibility for the environment. And thus combines two new luxury trends. More and more companies are integrating the megatrend of sustainability into their corporate philosophy and acting responsibly on both the ecological and social dimensions. We show how this works and which companies fulfill their corporate social responsibility responsibilities in order to achieve positive effects for ecosystems and the community.


Luxury beyond the material dimension

New Luxury stands for knowledge and knowledge as a luxury. The possibility of being able to make conscious decisions through brand transparency and holistically open communication defines the luxury understanding of the pulse of the time and meets the needs of increasingly relevant generations. Another current need: shared values, access, networking and experiences. Exclusive members-only clubs such as Soho House answer this wish, make it possible to build relationships, belong to a community and consolidate this through extraordinary experiences. In short, this means access as a luxury. The health and mindfulness trend also shows that New Luxury is not just about ownership. It's about the harmony between body, soul and spirit, about the optimization of the wellbeing.


New Luxury Brands: high-end products with exciting stories

We also show to what extent the traditional understanding of luxury has to be reconsidered. New Luxury sets an example against the traditionally consequent shortage of luxury products. Today luxury is becoming increasingly democratized, part of everyday life and thus accessible to more and more people. Collaborations between high-end brands and streetwear labels describe this trend and show how effortlessly luxury can look these days. Discover exciting stories and visionary personalities who drive this development here.


Immerse yourself in the New Luxury cosmos and learn about brands, concepts, institutions and trends that define today's understanding of luxury.