In collaboration with Living Color and Streamateria, PUMA launches "Design to Fade" and takes an important step towards sustainability with the Biodesign collection
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Author: House of Eden
- PUMA collaborates with Living Color and Streamateria to launch sustainable "Design to Fade" project
- Design to Fade is PUMA's third project to promote sustainability and includes a collection in biodesign
- The project explores innovative ways to produce and dye textiles sustainably
PUMA promotes change within the fashion industry
To promote sustainability, German sports fashion giant PUMA has teamed up with Dutch design initiative Living Colour and Swedish design studio Streamateria. As part of the "Design to Fade" project, which is dedicated to exploring sustainable ways to produce and dye textiles, the collaboration includes a biodegradable collection. This is sustainable and produced in the context of the circular economy.
This is PUMA's third project launched in the name of environmental protection since 2016. The reason for this is the company's motivation to draw attention to the dramatic environmental impact of the fashion industry and, in this context, also to offer concrete solutions. Solutions include innovative approaches such as material development and design based on living organisms. Or in short: biodesign. In this way, CO2 emissions can be reduced, resources conserved and toxic substances bypassed. In this way, PUMA is driving positive change in the industry and demonstrating how innovation plays a key role in determining the sustainable development of the fashion industry.
PUMA explores sustainable innovation through "Design to Fade" collaboration
Romain Girard, the senior head of innovation at PUMA, emphasizes in an official statement that the current situation with regard to climate change and environmental pollution makes it necessary to think not only about what is produced, but also in what way. With "Design to Fade" PUMA now wants to usher in a future that is characterized by sustainable production methods as well as sustainable materials.
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No wonder PUMA chose its current collaboration partners with this in mind. Living Colour is a biodesign research project that explores ways to dye textiles naturally. The focus is on bacteria that produce pigments, as these can replace synthetic and toxic dyes. As biodegradable, they are environmentally as well as health friendly and thus represent a sustainable alternative to dye textiles. In addition, Streamateria produces biodegradable materials that are manufactured in closed material cycles - uncompromisingly zero waste and in the spirit of the circular economy. This means that fabrics can be reused as raw materials after they have been worn.
Lifestyle and performance collection in biodesign
As part of the project, PUMA combines both approaches. The collection includes lifestyle and performance garments that are dyed using bacteria, produced locally and without waste, and are biodegradable. Through the innovative bio-manufacturing methods of the collaboration partners, the pieces are designed not to be thrown away after a given period of use. Instead of polluting the environment, the pieces in the collection convert into valuable energy once they decay - they are designed to fade. In this way, they naturally nourish the environment and strongly counteract the waste production associated with the fashion industry.
Although the project is not commercial yet, PUMA proves that sustainability can be significantly driven by innovation. Even though the fashion industry still has a long way to go, projects like this inspire more commitments to environmental protection and can motivate conscious consumption.
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