SUSTAINABLE FASHION
Fashion is an expression of personality. It is emotional and tells a story. Individuality and character can playfully merge with one another. Sustainable fashion stands for awareness, rebellion and responsibility. We show you fashion with a positive impact.
Sustainable fashion: Timeless & limited collections redefine value
New impulses: How Liapure Design Studio meets modern demands for sustainable fashion, quality and luxury with timeless essentials
Sustainable gifts for men: the 15 best ideas with style
Sustainable gifts for men: Here you will find the most beautiful ideas for every taste and type of man - unique, long-lasting and fair
Talk with Christine Fehrenbach about holistically sustainable brand concepts
Interview with Christine Fehrenbach about sustainable brand concepts as an opportunity for future-proof positioning and the success of holistic transformation processes
Sustainable phone cases in line with environmental protection and design
Sustainable phone cases: Small changes with a big impact. caseable shows how environmentally friendly tech gadgets can be
Digital Passport - the tool for more transparency in the fashion industry?
The Digital Passport is intended to create transparency and empowerment and promote the circular economy - that's what the buzzword is about
Why the Oscars 2023 revolved around sustainability
The awarding of the Oscars was increasingly in the spirit of sustainability - and is therefore considered a pioneer for events in the sense of New Luxury
Hydrogen Utopia and Ethical Fashion Group turn fashion into energy
How EFG and HUI aim to find a fashion pollution solution by converting fashion waste into hydrogen
Historic UN High Seas Agreement adopted
The UN's International High Seas Convention aims to protect pollution and loss of biodiversity
News: Gucci & Kering advance circular fashion with Circular Hub
The Circular Hub aims to drive innovation and create synergies to accelerate the circular transformation of luxury fashion
News: Chloé and Vestiaire Collective launch digital product ID
How Chloé Vertical wants to revolutionize the traceability, transparency and circularity of fashion with the help of a digital ID
News: CPHFW 2023 tightens sustainable guidelines
How the CPHFW 2023 anchors sustainability in the DNA of fashion labels and the entire fashion ecosystem in the long term
Berlin Fashion Week 2023: space for sustainability, innovation & diversity
Sustainable commitment of the Berlin Fashion Week 2023 positions Germany as a relevant player in international fashion
Tencel fabric Disadvantages and advantages of the innovative trend fiber
Gentle on the skin, biodegradable and a luxurious shine - find out all the advantages and disadvantages of the trend fiber Tencel here
News: European Fashion Alliance outlines Green Deal for fashion
How the European Fashion Alliance wants to reinvent the European fashion industry based on sustainability, education, politics and innovation
News: GREENSTYLE brings fair fashion & education to Munich
The fashion industry needs to become more sustainable - this is exactly why GREENSTYLE creates awareness, reach and visibility for forward-looking changemakers
5 questions for Working Title founder Bjoern Kubeja
Fashion inspired by art and architecture – This is how high fashion is sustainable Interview Bjoern Kubeja, Co-Founder Working Title
Inflation: stress test or opportunity for sustainable consumption?
Does the inflation lead to a decline in sustainable development? Modern values and business models argue against it
Vogue Next: The future is built on sustainability & inclusion
All the highlights and trend-setting trends of the VOGUE NEXT conference on ecologically and socially sustainable development
Gen Z Contradictions: The Fast Fashion Paradox
Why Gen Z fight for sustainability more than any other generation and still consumes fast fashion the most
News: Stella McCartney launches sustainable beauty care
Fashion brands like Stella McCartney are entering the ever-growing and highly competitive beauty industry
Solar Geoengineering: Space bubbles against climate change
A group of MIT scientists is researching an utopian idea to stop global climate change
CPHFW News: Copenhagen Fashion Week announces fur ban
Copenhagen Fashion Week complements its sustainable commitment with animal welfare - fur no longer has a place in the Danish fashion world
Sustainable logos: The new status symbol of conscious fashion brands
More and more brands are modifying their brand symbols and launching sustainable logos as an expression of their commitment - but what does that mean?
European Fashion Alliance - for a sustainable transformation in the fashion industry
With the vision to create a sustainable, integrative and innovative fashion system
Sustainable Swimwear: Brands and Facts for Fair Beach Vibes
Whether bikini or swimsuit - it doesn't matter. Everything is allowed this summer when it comes to swimwear. The main thing is sustainable swimwear
News: Gucci x Ellen MacArthur Foundation for a circular fashion industry
Gucci is collaborating with the Ellen MacArthur Foundation to extend its commitment to circular economy
The NJAL top 10 brands of the month
These 10 brands show the diverse facets of creative and sustainable fashion
Fashion x Craft - the funding project for young fashion designers
An educational program that goes beyond the limits of classic fashion and textile production
The Loewe summer collection 2023 – with living plants
the new men's collection combines nature and technology to show that fashion needs to be more sustainable
Global Fashion Summit 2022 direct to a new era
With innovation and alliances for sustainability in fashion
Stella McCartney unveils first mushroom leather bag as part of SS22
The sustainable and vegan luxury brand launches the first handbag made from vegan Mycelium leather
CO2-negative textiles from the laboratory - a solution for the fashion industry?
Bind textiles from greenhouse gases and carbon - the company Rubi Laboratories makes this possible and the industry is keen on it
Kering invests in real leather from the lab – is this the future?
Luxury fashion group Kering has teamed up with VitroLabs - a biotech start-up from California - to develop leather alternatives
Contemporary fashion platform NJAL breaks with old conventions
NJAL founder Stefan Siegel about the problem of the fashion system, his Zalando partnership and the future of fashion In an interview with Stefan Siegel, founder of Not Just A Label
How the Fashion Taskforce enables sustainable change in fashion
The Fashion Taskforce is launching a digital ID that has the potential to offer consumers transparency and sustainability in fashion
Veja x Marni: sneakers at the intersection of sustainability and creativity
High-fashion upgrade for Veja - Veja x Marni launches sustainable sneaker collaboration as a symbol of new luxury
Resale platform unites circular fashion and new luxury
How the Managed Marketplace for pre-loved designer fashion offers sustainable answers and solutions for consumption In an interview with Cécile Wickmann, founder Rebelle
How sustainable are Take Back and Fashion Recycling really?
More and more brands are becoming more circular and are taking back used clothing. But how sustainable are the Take Back programs really?
Brunello Cucinelli's 10 guiding principles of humanistic capitalism
Much more than just cashmere, but cultural sustainability - that's behind the values of the icon
Fashion Week Highlights – Sustainability Recap
New York, London, Milan, Paris - and Copenhagen. Everything about the Fashion Weeks and what the Big Four can learn from the CPHFW in terms of sustainability
These creative fashion labels go against the mainstream
These 7 brands show the many facets of creative and sustainable fashion
Ethical Fashion 101 – A Guide to Conscious Consumption
Look good and feel good: 10 sustainable fashion tips and a guide to make your wardrobe more durable
News: Moncler goes fur-free as part of its sustainability agenda
Moncler announces to phase out fur in all of its collections, as part of its Born to Protect sustainability agenda
Best Practice: Everything you need to know about transparent supply chains
Both a challenge and an opportunity: possible solutions for transparent supply chains in the fashion industry
Responsible fashion through disruptive innovation and collaboration
Instead of waiting for a change in consumer behavior, The Bear Scouts relies on new solution models for the supply chain In an interview with Dio Kurazawa, Co-Founder The Bear Scouts
Capsule Wardrobe: Minimalist wardrobe with form and function
A minimalist wardrobe combines aesthetics, sustainability and a healthy mindset. As? In 3 steps to the Capsule Wardrobe!
Eco Lingerie - The 10 most beautiful brands for sustainable underwear
Ethical fashion also includes sustainable underwear - whether elegant and simple or sexy and playful, here are the most beautiful brands
News: Sportswear collaboration with resale program "Choose to Give Back"
Together with the second-hand platform thredUP, adidas has started a circular initiative: "Choose to Give Back"
News: Gucci Vault - Young designers on the vintage shopping stage
New collab "Comme Des Garçon X Gucci" in the digital retro room Vault sold out in a few hours
Sponsoring Sustainability Events - Greenwashing or Commitment?
Sponsoring sustainable brands and events is becoming more and more popular - but why? We discuss whether it is greenwashing or whether it is making a real contribution
News: According to Kering, animal fur no longer has a place in the luxury industry
Kering continues its sustainable commitment by introducing a fur-free policy for all its labels. As of 2022, no house of the luxury group will use animal fur anymore
News: Nike is commercialises AirCarbon biomaterial for CO2 reduction
Nike is collaborating with biotech company Newlight Technologies to reduce its carbon footprint by using the biomaterial AirCarbon
Why the fashion supply chain needs a clear reset
Complex and non-transparent supply chains are currently the greatest challenge facing the fashion industry - solutions require new standards and innovation
Berlin Fashion Week becomes the place for sustainable fashion
Berlin Fashion Week gives young, sustainable labels and talents an international stage and puts sustainability at the forefront
Event: Glocal Changemaking - 202030-The Berlin Fashion Summit
The digital conference is a partner of the Berlin Fashion Week and promotes the transformation to a sustainable fashion industry
News: Copenhagen Fashion Week sets sustainability standards
Copenhagen Fashion Week focuses on sustainability and stands out from big fashion shows
News: Canada Goose plans to stop using fur by 2022
The fur collar on the hood: A trademark of Canada Goose jackets - from this year, however, on the way to CO2 neutrality, no more fur will be bought
Time to Shine: 6 future trends in the jewelry and watch industry
With a State of Fashion special edition, BoF and McKinsey show 6 disruptive trends that will shape the jewelry and watch industry until 2025
News: Reform the Future - Frankfurt Fashion Week meets SDG Summit
For the first time, the Frankfurt Fashion Week and the Sustainable Development Goals (SDG) Summit took place from July 05th to 09th, 2021. We were there and learned what the future of the sustainable fashion and textile industry will bring with it.
Modern sunglasses and ethical brands in trend 2021
Fair and modern sunglasses - these are the sunglasses trends for 2021
Blessing and curse - Revenge shopping is bringing back the "Roaring Twenties"
Human numbers in metropolitan regions and record sales paint the current picture of the fashion landscape - but how sustainable is the post-Covid consumerism?
As an industry pioneer, Burberry aims to be climate positive by 2040
The luxury company announces changes in its own supply chain and promotes future-oriented projects. Is the new goal realistic or too ambitious?
Très Chic: Vegan dress shoes for women and men
No more sneakers - elegant shoes for all styles without animal suffering and with an ethical supply chain? Here are the most beautiful brands for vegan shoes for women and men
Asket - slow fashion par excellence now also available for women
After the success of sustainable men's fashion, this Swedish start-up will also be offering women's fashion in the future, thus taking a stand against fast fashion
Fast fashion vs. slow fashion marks a shift in the fashion industry
Sustainability is causing a change in the fashion industry - It's a fight called fast fashion vs. slow fashion and here are all trends at a glance
Top 10 size-inclusive brands promote female empowerment
Size-inclusive brands promote self-expression, diversity and even sustainability - here are our top 10 brands for female empowerment
Recognise greenwashing and avoid marketing traps
More and more brands are labeling their collections as green and sustainable, but it is not uncommon for them to be just hot air - this is how you can recognize greenwashing
News: Chanel and Cambridge University sustainability partnership
A three-year cooperation between Chanel and CISL to promote sustainability and inclusion
Piñatex, Lino or Mylo - What is vegan leather and the innovation behind?
Fashion brands are currently leading the way: bags, shoes and clothing made from pineapples, palm trees and mushrooms - everything about the innovative leather alternatives
Luxury thinking: What makes luxury brands resilient and their future success factors
Editor-in-chief of Luxury Tribune, Cristina d'Agostino, talks about new creativity in the luxury market
Sustainable outdoor brands - this season's must-haves
Climbing, skiing, surfing or hiking - outdoor clothing is a must have for leisure time - here is the top 10 for sustainable outdoor brands
News: Nike launches “Refurbished” 2nd life footwear programme
With its circular programme called Refurbished, the sportswear brand is giving shoes a second life
Sustainability Gap: BoF benchmarks largest fashion company's sustainability performance
The Business of Fashion sustainability index measures the sustainability gap and sets new standards for fashion groups
News: GREENSTYLE Fashion Summit in digital format
The promising topic of sustainable fashion will be brought to the digital stage under the motto “Act now - now more than ever”
News: Hermès launches Victoria travel bag made of mushroom-based “leather”
The high-fashion house Hermès, known for its exclusive leather goods, is breaking with tradition and, in cooperation with MycoWorks, is launching a bag made from lab-grown mycelium
Sustainable organic cashmere wool: Noble natural fiber, ethical and valuable
Hardly any other natural material is as soft and fine as the coveted cashmere. But there is sustainable cashmere and what does organic cashmere wool mean?
News: Luxury group Kering takes 5% stake in Vestiaire Collective
As part of a financing round, the French fashion group is entering the second-hand market
Pretty in Green: Top 5 designer labels for vegan handbags
Vegan fashion is the megatrend, but also a challenge, especially in the leather-affine accessories industry - we show our top picks for vegan handbags Follow
News: Prada signs ninety million-euro sustainability linked loan
Prada signs a million-euro loan to enforce sustainability as part of a company-wide sustainability strategy
Sustainable luxury brands pioneering positive change
The high-end segment promotes ethical values. Well-known and sustainable luxury brands are also increasingly demonstrating their rethinking towards sustainable luxury
News: Adidas classics are coming back as vegan and sustainable versions
The iconic sneakers are coming back in a sustainable version: This year Adidas wants to bring vegan shoes made of mushroom leather to the market
News: Armani sends a strong message with its R-EA capsule collection
Under the motto 100% sustainable, 100% stylish, the Armani fashion group is now also devoting itself to sustainability
ArtColLab: Art & creativity meet sustainability & philanthropy
The ArtColLab project stands for creativity, philanthropy and sustainability. In our interview, co-founder Olga Re Rebaudengo gives exclusive insights into the current collection and the future of the art scene
The best brands for stylish hemp jeans and clothing
Hemp is an underrated natural fiber that has found its way into the fashion industry: Here are the benefits for hemp clothing and the best brands for hemp jeans, jackets and more
The State of Fashion 2021 marks a new chapter for the world of fashion
A year of colossal change for fashion companies - BOF and McKinsey show how the Corona crisis changed the fashion landscape forever
Fashion Marketplace combines ethical fashion and aesthetics
In conversation with the founders of the wearness, an online shop for ethical luxury & beauty
Luxury watch brands that act in line with responsibility and fairness
In the jewelry industry, too, more and more brands are integrating ethics and sustainability into their corporate philosophy. We show which luxury watch brands act responsibly Follow
Lyocell - Everything about the environmentally friendly material of the future
Wood fiber clothing? Sounds strange - but it's soft, health-friendly and sustainable. Discover everything about the miracle material Lyocell here
News: Tom Ford launches the world's first 100% recyclable luxury watch
With the Tom Ford Ocean Plastic Watch, the high-end designer launches the first 100% recyclable premium watch made from marine plastic
News: Moncler launches Born to Protect Sustainability Plan
Fashion for the future. Moncler has expanded its mission in the name of sustainability and is launching a specific plan to protect the environment and people. Born to Protect represents a new era in the fashion industry
Fashion not Freezing: Top Brands for Vegan Winter Boots
A must-have for this winter season: vegan winter boots. Here are the best brands for fashionable vegan boots
Luxury Institute: Edge AI is the future of personalized luxury
Edge AI is a dramatic breakthrough, reshaping machine learning privately, personalized, and secure. Discover what's behind it By Expert Milton Pedraza "Luxury Institute"
News: Vivienne Westwood & Eastpak launch "Save Our Oceans"
In cooperation with Eastpak, fashion icon and environmental activist Vivienne Westwood launched the “Save Our Oceans” collection to promote sustainability
5 creative DIY fashion upcycling ideas
The best upcycling ideas to pass the winter months away. Here are the top DIY trends for a creative wardrobe
High-end & sustainable: vintage dresses reflect the modern zeitgeist
A homage to the past: vintage dresses are trendy. Discover essential vintage fashion knowledge and how to get the look
Green Looks Great: In an interview with fair fashion blogger Mary
Since 2017, Mary has been proving on her blog Green Looks Great that sustainability and style can be easily combined. In the interview, she reveals how it works
Easy Guide: Top 5 Must-Have Brands for a Minimalist Backpack
Backpacks are practical and can also be really stylish. For example in minimalist design. We show our top 5 brands for your minimalist backpack
Greenstyle founder Mirjam Smend on collections in line with the zeitgeist
The principle of the fashion industry “more and more”, “always cheaper” led to a lost appreciation for fashion. Now a turnaround is required: Let's make eco the new normal
Heimtextil Trends 2021/22: "Nothing New, Everything New"
The international trade fair Heimtextil is a trendsetter as well as trend barometer for the textile industry. 2021 is considered to be the kickstart for a sustainable and digitized future
Vegan en vogue: Top 5 luxury labels for vegan clothing
Be it alternatives to fur or leather - these high-end labels design vegan clothing with a luxurious look, without any animal suffering
Made to Order: Customized products are the fashion megatrend
With Made to Order, customers receive customized products to order - a trend that promotes individuality, exclusivity and sustainability
Fashion statement: Best brands for sustainable bags
Environmentally friendly fashion is the new trend in the fashion cosmos. We show sustainable bag brands to round off the perfect fashion outfit
Artificial intelligence and its advantages for fashion
AI in fashion modifies shopping for customers and manufacturers. That's what the Artificial Intelligence trend is all about
Fashion Forward: These are today's sneaker trends
Due to the growing relevance of the streetwear scene, sneakers have become a status symbol. Here are the top sneaker trends 2020
News: PANGAIA protects marine ecosystems with "Coral Reef Collection"
The sustainable label PANGAIA is launching a new collection to draw attention to the threat to coral reefs and actively promote their protection
Unisex from head to toe - these are the brands to watch
Unisex is a movement in tune with the times - away from categorizations and towards flowing boundaries. We show our top labels for unisex clothing
On The Go: 10 sustainable backpacks for every occasion
Sustainable, minimalist backpacks are functional, environmentally friendly and even really chic! Here's what to look for and where to get them
News: Y / Project launches sustainable "Evergreen" collection
The "Evergreen" Capsule Collection by Y / Project consists of the most popular parts of the Parisian label. Produced sustainably to promote environmental protection
News: Gucci promotes environmental protection through "Gucci Off The Grid"
Gucci launches sustainable collection made from regenerated ECONYL®, pushing ahead with its 10-year sustainability plan
News: PUMA launches sustainable project "Design to Fade"
In collaboration with Living Color and Streamateria, PUMA is launching “Design to Fade” and is taking an important step towards sustainability with the Biodesign collection
News: LN-CC x Martine Rose launches sustainable capsule collection
Kick-off of the “Late Night - Conscious Campaign”: LN-CC starts sustainable initiative through Zero Waste collaboration with London designer Martine Rose
Cruelty-free it-pieces: Vegan belts for men and women
More and more consumers are committed to animal welfare and are calling for vegan accessories. We show functional and stylish must-haves: vegan belts
Renting instead of buying - Guide to your modern wardrobe
This is how you spice up your wardrobe without polluting the environment
Luxury landscape in times of the COVID-XNUMX pandemic - The Next Normal
What is the next normal in the luxury landscape during and after the Corona crisis and how are the trends changing? A big bang for the benefit of agile, digital, sustainable and social business models By expert Julia Riedmeier "Neo Luxury"
World Bee Day: A campaign for species protection, biodiversity and people
World Bee Day aims to raise awareness about protecting bees. We show why species conservation is relevant every day of the year
News: Burberry launches “ReBurberry” to promote sustainability
New collection presented - the British fashion label promotes sustainability with innovative materials
Luxury fashion pioneer Julia Leifert - Between ethics and aesthetics
"It is important to start somewhere - 100% is not a short-term goal, but a vision"
Streetwear - How the hype creates new identities but also criticism
These are the hurdles the fast-growing streetwear division has to deal with, when it comes to sustainability
Augmented Reality: Window shopping at home
Digital fashion shopping - the search for the perfect outfit becomes virtual with the help of augmented reality
Nike News: New program to accentuate the sustainable products of the sports fashion giant
One click, all sustainable products at a glance - With this simple function, Nike drives sustainability in the fashion industry
Second hand designer fashion: How to find exclusive designer treasures
Whether Hermés Birkin Bag or Balenciaga Streetstyles - you can sell old designer treasures and find new ones on these platforms for high-end second-hand online shopping - in the context of the circular economy
Top 10 brands for ethical men's clothing
Get involved socially and for the environment by dressing stylishly and confidently - fair fashion for men makes it possible
Sustainability #1 - Fashion Megatrend 2020
The study “The State of Fashion” shows the fashion megatrend 2020 “Sustainability # 1”: The growing need of consumers for more sustainable products - even in times of the Black Swan Event
Fashion Industrie and COVID-XNUMX: Anna Wintour predicts a change in values
In an interview with Naomi Campbell, the editor-in-chief of US-American Vogue shared her thoughts on the fashion industry and Coronavirus
Vivienne Westwood - fashion icon and passionate activist
Environmental issues, human rights, climate change - fashion designer Vivienne Westwood has a strong opinion. A look at the blunt activist actions of the British woman
Top 10 sustainable & ethical fashion brands for women
Doing good in style more stylish than ever - with these brands you dress luxuriously and extravagantly, while protecting the environment and acting socially
Vegan motivation: Mia from heylilahey explains how the Veganuary challenge is done
Influencer Mia Marjanović is an inspiration for a sustainable lifestyle and a true vegan motivation. Here are her insider tips for vegan beginners
Natascha von Hirschhausen on locally operating & globally networked fashion
In dialogue with Natascha von Hirschhausen, founder of the fashion label of the same name and the designer network Aethic - a pioneer of the German fashion world
ZAZI - A story about fashion, craftsmanship & humanity
In dialogue with Jeanne de Kroon, founder of ZAZI - how responsibility and courage can revolutionize the fashion industry
6 sustainable fashion trends transform the fashion industry
The fashion industry must become more sustainable, that's what more and more consumers are demanding. These 6 sustainable fashion trends show how this can be done
The 10 best denim brands - sexy & sustainable jeans
The denim trend has become an integral part of the fashion world. What few people know is that the manufacture of jeans fabrics has an enormous negative impact on our environment. We show the 10 best brands for sustainable jeans
The British luxury brand Burberry and its sustainable reorientation
The luxury label Burberry becomes part of the Sustainable Luxury Movement: In addition to a fairly produced coat collection, the company wants to produce climate-neutral by 2022
Ronald van der Kemp - Fashion and the art of rarity
We meet Ronald van der Kemp RVDK, the world's first sustainable haute couture label. The brand has made it its mission to show the world that ethical fashion can be glamorous and exciting
New exhibition "Sustainable Thinking" at the Salvatore Ferragamo Museum
The Salvatore Ferragamo Museum of the same name in Florence commemorates the designer's work with photo and work exhibitions. What few people know: Ferragamo was fascinated by the idea of sustainability
Sustainable sneakers - these brands wear the stars
Sustainable sneakers that are stylish - these are the luxury objects of our time. Many stars already rely on fair trade shoes from Veja, McCartney and Co
Gucci Equilibrium brings transparency to the next level
The fashion house sets new standards. With its Gucci Equilibrium program, the label shows how transparently and innovatively a company can act in order to achieve its sustainability goals
Meghan Markle and her sustainable style
Since she has been part of the royal family, all eyes have been on Meghan Markle. Especially on their style of clothing. We show the Duchess of Sussex's favorite sustainable brands
Stella McCartney - High & Ethical Fashion
High fashion can be environmentally friendly, elegant and sexy. More and more designers and fashion companies are showing this today. The path to ethical fashion requires rethinking at all levels
Kelly Slater - his sustainable label Outerknown
Surfer legend Kelly Slater is expanding with his sustainable label Outerknown. The label relies on minimalist designs and innovative fabrics
Sustainable fashion from the high-end segment
Sustainable fashion, ethical, fair or slow fashion. All of these are trend-setting keywords in the fashion industry that drive positive change. While fashion can bring design, art and identity together, the negative environmental impacts of industry are too drastic to ignore. Sustainable fashion is a clear statement against exactly this. Discover here which brands complement high-end design with responsible commitments.
Slow fashion for every style
Whether romantic summer dresses, outfits for sporty elegance or extravagant haute couture - more and more designers are designing sustainable fashion for every style. Even trends like streetwear do not fall by the wayside. Sustainable fashion is no longer a phenomenon, no exception. Rather, it refers to environmentally friendly and humane production conditions, products and their sales. And that is what fashion designers do for every taste. You can find out which positive campaigns each brand is committed to here.
Fashion Guide: Brands, know-how and tips for sustainable fashion
Looking for something special? We show fashion recommendations every occasion: sustainable swimwear, vegan belts and fair trade bags for everyday wear, vacation or the office. In addition, everything worth knowing as well as tricks and tips about sustainable fashion. Second-hand online platforms and pre-loved designer fashion are examples of trend-setting concepts of sustainable fashion. A positive side effect: Interesting stories behind fair fashion, quality, exclusivity and attention to detail.