Collaboration

When two brands or personalities team up, they often create something great. Exclusive collaborations are becoming more and more common in the fashion and lifestyle industry. Here we show you collaborations with great impact.

News: Evian x Virgil Abloh to continue their sustainable commitments

Evian x Virgil Abloh stands for sustainable & innovative design as well as creative projects with a positive impact. In 2021, the duo will launch their first recycled plastic bottle

News: Y / Project launches sustainable "Evergreen" collection

 The "Evergreen" Capsule Collection by Y / Project consists of the most popular parts of the Parisian label. Produced sustainably to promote environmental protection

Atelier Swarovski focuses on sustainability

The Oscar winner Penélope Cruz is bringing out a sustainable collection with the traditional Atelier Swarovski

A collaboration brings together knowledge from two sides

When two brands come together, they can share their know-how and use it for a positive impact. And not only that: through co-branding, you can significantly increase your target groups.

The hype about limited editions

Many brands live from the exclusivity of individual pieces. The lower the number, the higher the price. Limited editions encounter countless interested parties regardless of the industry and thus create a real hype.

Luxury meets streetwear and sustainability

For a long time, the luxury industry found it difficult to establish itself in the streetwear market. But more and more often they cooperate with other brands in order to create something new and to gain a foothold there too. Both areas share a penchant for exclusivity and limited editions.

When sustainable brands meet exciting partners

Sustainable brands also cooperate time and again with exciting companies and personalities. For example, designer Stella McCartney cooperated with Adidas for a vegan shoe collection. As a result, sustainable consumption can reach a broader mass and gain popularity in a wide variety of target groups.