When two brands or personalities team up, they often create something great. Exclusive collaborations are becoming more and more common in the fashion and lifestyle industry. Here we show you collaborations with great impact.
For the first time, the Frankfurt Fashion Week and the Sustainable Development Goals (SDG) Summit took place from July 05th to 09th, 2021. We were there and learned what the future of the sustainable fashion and textile industry will bring with it.
A collaboration brings together knowledge from two sides
When two brands come together, they can share their know-how and use it for a positive impact. And not only that: through co-branding, you can significantly increase your target groups.
The hype about limited editions
Many brands live from the exclusivity of individual pieces. The lower the number, the higher the price. Limited editions encounter countless interested parties regardless of the industry and thus create a real hype.
Luxury meets streetwear and sustainability
For a long time, the luxury industry found it difficult to establish itself in the streetwear market. But more and more often they cooperate with other brands in order to create something new and to gain a foothold there too. Both areas share a penchant for exclusivity and limited editions.
When sustainable brands meet exciting partners
Sustainable brands also cooperate time and again with exciting companies and personalities. For example, designer Stella McCartney cooperated with Adidas for a vegan shoe collection. As a result, sustainable consumption can reach a broader mass and gain popularity in a wide variety of target groups.
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