Why there is a lack of motivation for environmental protection

Despite the often communicated real Threat of climate change, many people hesitate to act. But why do we lack self-motivation?


According to the latest climate report of United Nations, climate change may already have serious consequences on flora and fauna in the next 10 years. Why many people still do not work for environmental protection, here Type Markman, PhD. He is Professor of Psychology and Marketing at the University of Texas in Austin and author of the book Smart Change.

1. I'll just do it the day after tomorrow

What comes next week, next month, next year, always feels very far away. That's why we eat chocolate today, although we want to fit into the jeans next month. Why should we do without the SUV today if we do not feel any effect on the weather? Studies suggest that people often overestimate short-term benefits and neglect long-term benefits. The environmental protection Ignoring it makes life also easier. Because changing oneself always involves challenges.

2. Not clear, because not linear

Global warming is not linear, but in spurts. That's hard for us to understand. Simply put, every day for 5 Euro one Latte Macchiato buy, I can easily figure out how much I have in a week ausgeben to, However, if I eat unhealthily for years and do not exercise, I'm still surprised to be diabeticized one day. This development is too abstract, since it is linear and then exponential. A possible sudden deterioration of the conditions is often not taken into account. People are much better at dealing with obvious threats, such as not crossing the street during traffic and not in the forest at night spazieren.

3. Too far away and uncertain

The consequences of climate change are felt to be very far away, not only temporally in the future, but also locally and socially. Natural disasters or the melting of ice happen in places where the majority of the population does not live. Therefore, they are often conceptualized and affect our emotions only a little. The future is also uncertain: not only in terms of one's own life, but also that of Experts the predicted consequences of global warming are viewed with skepticism by many.

The solution is it, die psychological distance to reduce

Type Markman says that only when the psychological distance to the consequences of climate change is reduced, people will be motivated to act. Therefore, he calls for this, not only to be active, but also to entrain our fellow human beings.

Who deals with the UN report familiarize with friends and acquaintances about how our lives are affected by climate changebeing able to act as an influencer and advocate. First of all, to point out that of Climate change is not far off, but on the contrary is already tangible. There are always skeptics, but here, too, the conflict should be avoided and the conversation promoted. Even if only 30% of the prophesied consequences occur, can to drastically change our planet.

Our personal value system is of central importance

Those who prefer to enrich themselves today at the expense of future generations will find a choice that may not even be behind them. Of course, we want to live a good life, and that should stay that way. But just consciously with sense and understanding. Even small changes, such as the switching off of lights and the use of public transport serve the long-termn Protect oursr Earth. You can find our infographic about the 5 ultimate climate protection tips for everyday life here.


Always informed about the latest Lifestyle Trends, architecture, design & interior, as well as current technologies all around Sustainability.

Related topics
Lack of sleep, more sleep more success
With more sleep to success Every tenth employee today suffers from severe insomnia. Lack of sleep not only worsens ...
Yoga Types, Yoga Guide, Bikram Yoga, Hatha Yoga
Yoga types - the ultimate guide Yoga exercises give strength, muscles are built, flexibility is encouraged. Body & mind are in ...
Sustainable Advent calendar
Sustainable Advent calendar - this is how zero waste Christmas works It doesn't always have to be chocolate. A sustainable advent calendar with individual gifts is a special ...