Ralph Lauren and his strategy for sustainability - "Design the Change"

The luxury house responds to the theme of environmental protection and published the Global Citizenship & Sustainability Report on June 12th. Like many more fashion houses, it thus reveals its sustainability goals

Ralph Lauren, Design the change
Image source & copyright by Ralph Lauren

The circle of sustainable company in fashion and Luxury industry gets bigger and bigger. More and more companies are defining their own sustainability goals and adapting their production processes and value chain accordingly. Ralph Lauren now also joins this.

The traditional brand Ralph Lauren

The fashion label Ralph Lauren, known for a timeless & elegant style, the fashion as well interior design designs, creates the project “Design the Change”. The company is thus defining new sustainability goals. The company's sales are around USD 6 billion (2018). The new goals will therefore have a major positive impact on sustainability.

Ralph Lauren

Picture right: Ralph Lauren

Design the Change by Ralph Lauren

The luxury company wants to switch to 2020% renewable energies by the end of 100 and reduce its greenhouse gas emissions along the entire value chain. In addition, Ralph Lauren has set itself the goal of integrating the circular economy into its production process by 2025 and mainly using sustainable cotton, polyester, wool, viscose and leather. The aim is to eliminate the use of harmful chemicals from the entire supply chain.

Related topics: Top CSR trends for sustainable corporate development

The animal welfare directive has also been redefined. According to this, all animal materials, such as leather or down, as residual products should come from certified and traceable suppliers.

In addition to the new goals, the company assures 2025 to process some of the recycled 170 plastic bottles into its assortment and packaging material by the end of XNUMX. Gender equality in leadership positions is also part of the new objective. Just as a respectful approach within the workforce.

With this report, the American fashion house makes it clear that it's on the main theme of the 21. Century reacts and progresses with positive actions.

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