Megatrends define as well as change the lifestyles of generations: digitalisation, artificial intelligence and globalization - to name just a few. We show you the megatrends of the future and perspectives on the ways in which they will transform our lives forever.
Megatrends: sustainable & fundamental future visions
Individualization, urbanization, globalization and artificial intelligence are some of the megatrends that are currently influencing our world, determining lifestyles and changing our future forever. Unlike trends, megatrends have a lifespan of several decades. In this way, they shape our society fundamentally and sustainably, contrary to brief currents.
Whether science, technology, politics or culture - megatrends encompass all areas of society. For this reason, they influence the way of life on the micro and macro level. Because they are so relevant to every individual, company and society as a whole, we show which megatrends define our future.
Megatrends as constants of change and determinants of the future
Current studies on megatrends from IT to the fashion industry, as well as expert interviews and reports, illustrate here the direction in which our planet is developing. Important drivers are technical progress, socio-economic, ecological and individual needs. These develop especially in the context of individual generations and manifest themselves in megatrends. We present here which ways of life will prevail in the future.
Megatrend # 1: sustainability
Even if some megatrends have been around for a long time and have been framing the slow change of a society for some years, the constants of change become particularly relevant at certain times. In view of the urgently needed environmental protection, we highlight one of the most important megatrends: sustainability. You can find everything about how sustainable living can lead to a positive future and which other trends can be reconciled with it here.