MEGATRENDS

Megatrends define as well as change the lifestyles of generations: digitalisation, artificial intelligence and globalization - to name just a few. We show you the megatrends of the future and perspectives on the ways in which they will transform our lives forever.

Access as luxury - Soho House and Co are redefining exclusivity

The concept of luxury is changing. Members-only clubs show that luxury today means access, exchange and community

Mobility Report 2021 - Current dynamics of the mobility megatrend

Which trends are driving mobility issues, how does the corona pandemic affect our mobility behavior, and where does mobility meet other megatrends such as urbanization, connectivity and health?

The definition of luxury is changing: Ideal values ​​are outperforming overconsumption

Luxury has long ceased to mean wasteful consumption. The new definition of luxury revolves around values ​​and responsibility

Heimtextil Trends 2021/22: "Nothing New, Everything New"

Heimtextil is a trendsetter and trend barometer for the textile industry. 2021 is considered the kickstart for a sustainable and digitized future

Minimalist Living: The trend at home is that easy

What is the minimalist living trend? We clean up with clichés like strelies living and radical mucking out

Top 6 brands for augmented reality shopping experiences

We show 6 examples of how brands implement the augmented reality trend and thus set new standards in terms of innovation

These 7 sustainable food trends make 2020/21 a pleasure

Whether cross cultural cuisine, hyper regional or virtual dining, these food trends 2020 not only focus on taste but are also sustainable

Awaycation vs. Staycation - vacation in times of coronavirus

The world wants to move again. But what will tourism look like in the future? This is shown by the three travel dimensions Awaycation, Staycation and digital Wandering By Expert Julia Riedmeier "Neo Luxury"

Made to Order: Customized products are the fashion megatrend

With Made to Order, customers receive customized products to order - a trend that promotes individuality, exclusivity and sustainability

Fashion statement: Best brands for sustainable bags

Environmentally friendly fashion is the new trend in the fashion cosmos. We show sustainable bag brands to round off the perfect fashion outfit

Kitchen trends 2020 - this is how a stylish kitchen upgrade works

Kitchen trends 2020 combine elegant color schemes, harmonious room concepts and sustainability. You can find out how this works here

Artificial intelligence and its advantages for fashion

AI in fashion modifies shopping for customers and manufacturers. That's what the Artificial Intelligence trend is all about

Fashion Forward: These are today's sneaker trends

Due to the growing relevance of the streetwear scene, sneakers have become a status symbol. Here are the top sneaker trends 2020

Home Report 2020 - Future of Living and Building

How can the architecture of our cities, our buildings, but above all the architecture of our lives, be better designed?

Unisex from head to toe - these are the brands to watch

Unisex is a movement on the pulse of time - away from categorizations and towards flowing boundaries. We show our top labels for unisex clothing

Cocooning 3.0 - When the inside becomes the new outside

In the reinforced home office, borders between private and public are blurring. The learned separation of living spaces dissolves. What effects does this have on rooms and furniture and how long does the cocooning wave last? By expert Julia Riedmeier "Neo Luxury"

Detergent without plastic - that's how environmentally friendly washing works

While we clean our laundry, we can pollute the environment properly - we show what is important when choosing detergents

Are you a global citizen? Find out here!

Cosmopolitanism is one of the megatrends of our time. We'll show you what to look for to become a global citizen

Cruelty-free it-pieces: Vegan belts for men and women

More and more consumers are committed to animal welfare and are demanding vegan accessories. We show functional and stylish must-haves: vegan belts

Food Report 2021 - Answers to current needs and changing values

Food trends: what will stay, what will change? An overview of the latest trends and developments in the food and catering industry

MIT: Pioneering technologies will enrich 2020

According to the renowned MIT Technology Review, innovative future technologies will revolutionize 2020

Auction platforms: Antique objects are the luxury of tomorrow

The desire for sustainability and exclusivity leads to the boom in the auction platforms for antiques. We show where you bid best

Corporate Social Responsibility: Top Sustainable Companies 2020

Again this year, companies worldwide were ranked in terms of their CSR. Denmark leads the field of sustainable business practices in the CSR Ranking 2020

Luxury landscape in times of COVID-XNUMX - the Next Normal

What is the next normal in the luxury landscape during and after the Corona crisis and how are the trends changing? A big bang for the benefit of agile, digital, sustainable and social business models By expert Julia Riedmeier "Neo Luxury"

Smart infrastructure and city life - More quality of life through technology

The promise of a smart infrastructure: quality of life, environmental protection and efficiency. We show which challenges have to be solved smartly

Gen Z calls for new standards for brands in times of COVID-19

To emerge stronger from the crisis, brands have to adapt to Gen Z's wishes. A growing group of buyers in transition is demanding transparency and social values

World Bee Day: A campaign for species protection, biodiversity and people

World Bee Day is designed to raise awareness of the protection of bees. We show why species conservation is relevant every day of the year

Digitization and Corona: How Covid-19 accelerates the digital future

With COVID-19, digital networking is more important than ever. We highlight the importance of digitization through Coronavirus

Streetwear - How the hype creates new identities but also criticism

These are the hurdles the fast-growing streetwear division has to deal with, when it comes to sustainability

Augmented Reality: Window shopping at home

Digital fashion shopping - the search for the perfect outfit becomes virtual with the help of augmented reality

Covid-19: Curse or Blessing for the Retail Sector?

A fictitious discussion by our editorial team, in which two contrary points of view are prepared in an abstract and fact-based manner - quasi pro and contra

Nike News: New program to accentuate the sustainable products of the sports fashion giant

One click, all sustainable products at a glance - with this simple function, Nike is driving sustainability in the fashion industry

Architectural design and new standards for sustainability

Make a mark where they arise - this is what the British architecture firm does with its sustainability manifesto

Sustainability #1 - Fashion Megatrend 2020

The study "The State of Fashion" shows the fashion megatrend 2020 "Sustainability # 1": The growing need of consumers for more sustainable products - even in times of the Black Swan Event

Fashion Industrie and COVID-XNUMX: Anna Wintour predicts a change in values

In an interview with Naomi Campbell, the editor-in-chief of the US Vogue shared her thoughts on fashion industry and COVID-XNUMX

COVID-5 and the environment - XNUMX things the crisis teaches us about climate change

The environmental impact of COVID-XNUMX is controversial. However, it is certain that the pandemic teaches us important insights for dealing with climate change

Ethical Home Design - Amazing brands for your home

Ethical Home Design stands for stylish and fair home accessories which are handmade, free of chemicals and from natural raw materials

Eat natural foods with the Planetary Health Diet: A concept for the health of the planet and all humans

The Planetary Health Diet shows how nearly 2050 billion people can eat natural foods that are healthy as well as sustainable by 10

Green cosmetics - What is behind it?

Clean beauty, vegan, organic or natural cosmetics - these are the differences and these ingredients are on the no-go list

Electromobility - quantum leap or hype?

A fictitious discussion by our editorial team, in which two contrary points of view are prepared in an abstract and fact-based manner - quasi pro and contra

Pantone's Color of the Year is "Classic Blue"

In 2020 Pantone relies on a classic: "Classic Blue" is the color of the year. The color embodies calm, simple elegance and timelessness.

Design Studio Mandalaki on Innovation, Digitalization & Tradition as Heritage

Whether concept car made of 80% recycled plastic or a micro-home, the Milan design studio Mandalaki is on the pulse of the times

Neo-Ecology - The most important megatrend of our time

Neo-ecology is the megatrend that will shape the 2020st century like no other: environmental awareness is transformed from an individual lifestyle to social movement. Sustainability from the consumption trend to the economic factor

Berlin exhibition: The dark side of fashion

The exhibition in the Berlin Museum of European Cultures highlights the "dark side of fashion" and sensitises consumers for a more conscious approach to clothing

Greentech homes: The kitchen of the future changes our food culture through innovation

Technology and innovation have changed our food culture. Now the evolution of food is about to reach a new milestone, bringing new intelligent approaches to the table, thereby upgrading our greentech homes.

6 sustainable fashion trends transform the fashion industry

The fashion industry needs to become more sustainable, as increasingly demanded by consumers. These 6 sustainable fashion trends show how this can happen

Felix Sühlmann-Faul on the future of sustainable digitalization

Felix Sühlmann-Faul, Advisor to the German Sustainability Award, explains what sustainable future digitalization can look like and what the risks are.

Mobility of the future - these are the four megatrends

Mobility plays a central role in our society. Four innovative concepts meet today's challenges and point the way to a mobility of the future.

Circular economy - A concept from nature secures our future

Circular economy is currently probably the most sought-after concept for a sustainable future. A concept that brings together continued prosperity and resource conservation.

The Vessel - The newest attraction in New York by designer Heatherwick

The Vessel is the centerpiece of the newest luxury district of New York "Hudson Yards". The building, designed by Thomas Heatherwick, opened its doors in Manhattan's Midtown West for the first time this year

Zero Waste Influencer - Our international top 5 and their insider tips

A life without waste - that's what the Zero Waste movement stands for. Even if it sounds almost impossible, everyone can contribute and reduce their own waste - and do good for the environment.

Groundbreaking changes in the luxury industry

According to Bain & Company, disruptive trends should radically change the landscape in the luxury market and create new value.

Bill Gates - MIT's pioneering technologies in 2019

Microsoft founder Bill Gates is the first guest author to compile the MIT list of breakthrough innovations for 2019. That is how they could change our lives.

Coexistence of Humans & Artificial Intelligence

It is to be expected a revolution that could completely change our everyday life. Artificial intelligence holds immense opportunities, but also risks.

Morning rituals for more success in everyday life

Increased productivity, inner peace and clear structures accompany people with regular morning rituals through a successful working day

Protect the environment and save costs with CarSharing

Sharing vehicles at first glance seems efficient, but how sustainable is CarSharing really?

Electromobility - A look behind the scenes

The market for electric mobility has grown rapidly, with around 2,1 million cars sold in 2018.What are the drivers and how green are e-cars really?

Smart farming: drones & robots in the countryside

Agriculture is a leader in digitization. Agriculture 4.0 and Smart Farming are the headlines of modern data-driven concepts.

Megatrends: sustainable & fundamental future visions

Individualization, urbanization, globalization and artificial intelligence are some of the megatrends that are currently influencing our world, determining lifestyles and changing our future forever. Unlike trends, megatrends have a lifespan of several decades. In this way, they shape our society fundamentally and sustainably, contrary to brief currents.


Whether science, technology, politics or culture - megatrends encompass all areas of society. For this reason, they influence the way of life on the micro and macro level. Because they are so relevant to every individual, company and society as a whole, we show which megatrends define our future.


Megatrends as constants of change and determinants of the future

Current studies on megatrends from IT to the fashion industry, as well as expert interviews and reports, illustrate here the direction in which our planet is developing. Important drivers are technical progress, socio-economic, ecological and individual needs. These develop especially in the context of individual generations and manifest themselves in megatrends. We present here which ways of life will prevail in the future.


Megatrend # 1: sustainability

Even if some megatrends have been around for a long time and have been framing the slow change of a society for some years, the constants of change become particularly relevant at certain times. In view of the urgently needed environmental protection, we highlight one of the most important megatrends: sustainability. You can find everything about how sustainable living can lead to a positive future and which other trends can be reconciled with it here.