MEGATRENDS

Megatrends define as well as change the lifestyles of generations: digitalisation, artificial intelligence and globalization - to name just a few. We show you the megatrends of the future and perspectives on the ways in which they will transform our lives forever.

Sustainable luxury brands as pioneers of positive change

The high-end segment promotes sustainability. Well-known and sustainable luxury brands are also increasingly demonstrating their rethinking

APX - A revolutionary application example for Edge AI

The Luxury Institute announces the introduction of its new technology platform for the application of Edge AI: Here is the Advanced Personalization Xchange Platform By Expert Milton Pedraza "Luxury Institute"

Innovative food start-ups are changing the food industry

These innovative food start-ups address the problems of the food industry and improve the future of the food supply

Technology trends 2021 will accelerate the digital evolution

These ten technology trends 2021 will change our future, according to Bain & Company

The State of Fashion 2021 marks a new chapter for the world of fashion

A year of colossal change for fashion companies - BOF and McKinsey show how the Corona crisis changed the fashion landscape forever

Top Tier Forecast: Experts on the development of the luxury industry in 2021

A forecast by high-level luxury experts of the luxury market in 2021 shows the future losers and winners of the industry

Luxury Institute: Edge AI is the future of personalized luxury

Edge AI is a dramatic breakthrough, reshaping machine learning privately, personalized, and secure. Discover what's behind it By Expert Milton Pedraza "Luxury Institute"

Values ​​index Corona update: This is how our values ​​are changing due to the crisis

The value index shows the current top 10 in changing values ​​in our society. Editor Peter Wippermann explains the background to the shift in values ​​in the crisis

Purposeful Luxury - Lifestyle in times of the corona pandemic

The time of opulent luxury is over. Today luxury is more inclusive, more conscious and more positive. Welcome to the world of purposeful luxury by expert Julia Riedmeier "Neo Luxury"

Transform to Net Zero: How to make the economy climate neutral by 2050

Microsoft launches the Transfrom to Net Zero initiative for climate protection. Discover what that means and how companies can contribute

Interview: Milton Pedraza, Luxury Institute CEO, on emotionally intelligent luxury

The Luxury Institute establishes humanity as a success factor in the luxury industry. Milton Pedraza, CEO, reveals what is important

Access as luxury - Soho House and Co are redefining exclusivity

The concept of luxury is changing. Members-only clubs show that luxury today means access, exchange and community

Mobility Report 2021 - Current dynamics of the mobility megatrend

Which trends are driving mobility issues, how does the corona pandemic affect our mobility behavior, and where does mobility meet other megatrends such as urbanization, connectivity and health?

The definition of luxury is changing: Ideal values ​​are outperforming overconsumption

Luxury has long ceased to mean wasteful consumption. The new definition of luxury revolves around values ​​and responsibility

Heimtextil Trends 2021/22: "Nothing New, Everything New"

Heimtextil is a trendsetter and trend barometer for the textile industry. 2021 is considered the kickstart for a sustainable and digitized future

Top 6 brands for augmented reality shopping experiences

We show 6 examples of how brands implement the augmented reality trend and thus set new standards in terms of innovation

These 6 sustainable food trends make 2021 a pleasure

Whether hyper regional, virtual dining or zero food waste, these food trends 2021 are not just about taste, they are also sustainable

Awaycation vs. Staycation - vacation in times of coronavirus

The world wants to move again. But what will tourism look like in the future? This is shown by the three travel dimensions Awaycation, Staycation and digital Wandering By Expert Julia Riedmeier "Neo Luxury"

Kitchen trends 2021 - this is how a stylish kitchen upgrade works

Kitchen trends 2021 combine elegant color schemes, harmonious room concepts and sustainability. You can find out how this works here

Artificial intelligence and its advantages for fashion

AI in fashion modifies shopping for customers and manufacturers. That's what the Artificial Intelligence trend is all about

Home Report 2020 - Future of Living and Building

How can the architecture of our cities, our buildings, but above all the architecture of our lives, be better designed?

Cocooning 3.0 - When the inside becomes the new outside

In the reinforced home office, borders between private and public are blurring. The learned separation of living spaces dissolves. What effects does this have on rooms and furniture and how long does the cocooning wave last? By expert Julia Riedmeier "Neo Luxury"

Are you a global citizen? Find out here!

Cosmopolitanism is one of the megatrends of our time. We'll show you what to look for to become a global citizen

Food Report 2021 - Answers to current needs and changing values

Food trends 2021: what will stay, what will change? An overview of the latest trends and developments in the food and catering industry

MIT: Pioneering technologies will enrich 2020

According to the renowned MIT Technology Review, innovative future technologies will revolutionize 2020

Corporate Social Responsibility: Top Sustainable Companies 2020

Again this year, companies worldwide were ranked in terms of their CSR. Denmark leads the field of sustainable business practices in the CSR Ranking 2020

Luxury landscape in times of corona virus the Next Normal

What is the next normal in the luxury landscape during and after the Corona crisis and how are the trends changing? A big bang for the benefit of agile, digital, sustainable and social business models By expert Julia Riedmeier "Neo Luxury"

Smart infrastructure and city life - More quality of life through technology

The promise of the Smart City: quality of life, environmental protection & efficiency. We show which challenges have to be solved in a smart way

Gen Z calls for new standards for brands in times of COVID-19

To emerge stronger from the crisis, brands have to adapt to Gen Z's wishes. A growing group of buyers in transition is demanding transparency and social values 

Digitization and Corona: How Covid-19 accelerates the digital future

COVID-19 makes digital networking more important than ever. We show the importance of digitization due to Corona

Augmented Reality: Window shopping at home

Digital fashion shopping - the search for the perfect outfit becomes virtual with the help of augmented reality

Covid-19: Curse or Blessing for the Retail Sector?

A fictional dispute between our editors, in which two opposing points of view are prepared in an abstract and fact-based manner - pro and con

Architectural design and new standards for sustainability

Setting signals where they are created - this is what the British architecture firm does with its sustainability manifesto

Sustainability #1 - Fashion Megatrend 2020

The study “The State of Fashion” shows the fashion megatrend 2020 “Sustainability # 1”: The growing need of consumers for more sustainable products - even in times of the Black Swan Event

Fashion Industrie and COVID-XNUMX: Anna Wintour predicts a change in values

In an interview with Naomi Campbell, the editor-in-chief of US-American Vogue shared her thoughts on the fashion industry and Corona

Coronavirus and the environment - Five things the crisis teaches us about climate change

The environmental impact of Coronavirus is controversial. However, it is certain that the pandemic teaches us important insights for dealing with climate change

Ethical Home Design - Amazing brands for your home

Ethical Home Design stands for stylish and fair home accessories which are handmade, free of chemicals and from natural raw materials

Green cosmetics - What is behind it?

Clean beauty, vegan, organic or natural cosmetics - these are the differences and these ingredients belong on the no-go list

Electromobility - quantum leap or hype?

A fictional dispute between our editors, in which two opposing points of view are prepared in an abstract and fact-based manner - pro and con

Pantone's Color of the Year is "Classic Blue"

In 2020 Pantone relies on a classic: "Classic Blue" is the color of the year. The color embodies calm, simple elegance and timelessness.

Design studio Mandalaki on innovation, digitization & tradition as a legacy 

Whether concept car made of 80% recycled plastic or a micro-home, the Milan design studio Mandalaki is on the pulse of the times

Neo-ecology - the most important megatrend of our time

Neo-ecology is the megatrend that will shape the 2020st century like no other: environmental awareness is transformed from an individual lifestyle to social movement. Sustainability from the consumption trend to the economic factor

Berlin exhibition: The dark side of fashion

The exhibition in the Berlin Museum of European Cultures highlights the "dark side of fashion" and sensitises consumers for a more conscious approach to clothing

Greentech homes: The kitchen of the future changes our food culture through innovation

Technology and innovation have changed our food culture. Now the evolution of food is about to reach a new milestone, bringing new intelligent approaches to the table, thereby upgrading our greentech homes.

6 sustainable fashion trends transform the fashion industry

The fashion industry needs to become more sustainable, as increasingly demanded by consumers. These 6 sustainable fashion trends show how this can happen

Felix Sühlmann-Faul on the future of sustainable digitalization

Felix Sühlmann-Faul, Advisor to the German Sustainability Award, explains what sustainable future digitalization can look like and what the risks are.

Mobility of the future - these are the four megatrends

Mobility plays a central role in our society. Four innovative concepts meet today's challenges and point the way to a mobility of the future.

Prince Charles and his plea for a sustainable future

For decades, the Prince of Wales has been committed to a sustainable future. Through various projects and initiatives, Prince Charles supports areas such as finance and the food industry in a responsible manner

Circular economy - a concept from nature secures our future

Circular economy is currently probably the most sought-after concept for a sustainable future. A concept that brings together continued prosperity and resource conservation.

The Vessel - New York's newest attraction from designer Heatherwick

The Vessel is the centerpiece of the newest luxury district of New York "Hudson Yards". The building, designed by Thomas Heatherwick, opened its doors in Manhattan's Midtown West for the first time this year

Zero Waste Influencer - Our international top 5 and their insider tips

A life without waste - that's what the Zero Waste movement stands for. Even if it sounds almost impossible, everyone can contribute and reduce their own waste - and do good for the environment.

Groundbreaking changes in the luxury industry

According to Bain & Company, disruptive trends are set to radically change the landscape in the luxury market and create new values.

Bill Gates - MIT's Breakthrough Technologies in 2019

Microsoft founder Bill Gates is the first guest author to compile the MIT list of breakthrough innovations for 2019. That is how they could change our lives.

Coexistence of humans and artificial intelligence

It is to be expected a revolution that could completely change our everyday life. Artificial intelligence holds immense opportunities, but also risks.

Morning rituals for more success in everyday life

Increased productivity, inner peace and clear structures accompany people with regular morning rituals through a successful working day

Protect the environment and save costs with CarSharing

Sharing vehicles at first glance seems efficient, but how sustainable is CarSharing really?

Electromobility - A look behind the scenes

The market for electric mobility has grown rapidly, with around 2,1 million cars sold in 2018.What are the drivers and how green are e-cars really?

Smart farming: drones & robots in the countryside

Agriculture is a leader in digitization. Agriculture 4.0 and smart farming are the headings of modern data-based concepts.

Megatrends: sustainable & fundamental future visions

Individualization, urbanization, globalization and artificial intelligence are some of the megatrends that are currently influencing our world, determining lifestyles and changing our future forever. Unlike trends, megatrends have a lifespan of several decades. In this way, they shape our society fundamentally and sustainably, contrary to brief currents.


Whether science, technology, politics or culture - megatrends encompass all areas of society. For this reason, they influence the way of life on the micro and macro level. Because they are so relevant to every individual, company and society as a whole, we show which megatrends define our future.


Megatrends as constants of change and determinants of the future

Current studies on megatrends from IT to the fashion industry, as well as expert interviews and reports, illustrate here the direction in which our planet is developing. Important drivers are technical progress, socio-economic, ecological and individual needs. These develop especially in the context of individual generations and manifest themselves in megatrends. We present here which ways of life will prevail in the future.


Megatrend # 1: sustainability

Even if some megatrends have been around for a long time and have been framing the slow change of a society for some years, the constants of change become particularly relevant at certain times. In view of the urgently needed environmental protection, we highlight one of the most important megatrends: sustainability. You can find everything about how sustainable living can lead to a positive future and which other trends can be reconciled with it here.