MEGATRENDS

Megatrends define as well as change the lifestyles of generations: digitalisation, artificial intelligence and globalization - to name just a few. We show you the megatrends of the future and perspectives on the ways in which they will transform our lives forever.

Time to Shine: 6 future trends in the jewelry and watch industry

With a State of Fashion special edition, BoF and McKinsey show 6 disruptive trends that will shape the jewelry and watch industry until 2025

Blessing and curse - Revenge shopping is bringing back the "Roaring Twenties"

Human numbers in metropolitan regions and record sales paint the current picture of the fashion landscape - but how sustainable is the post-Covid consumerism?

Aging as an opportunity for intergenerational design

Nikolaus Hafermaas calls for sustainable cultural change and shows why intergenerational design is more than a mere design concept. Column by Prof. Nikolaus Hafermaas, Graft Brandlab

How sustainable and healthy are plant-based milk substitutes really?

Not using animal products is considered environmentally friendly and healthy, but is that true? Here is the life cycle assessment of milk alternatives in comparison

Sustainable design combines aesthetics and responsibility

 Young designers combine modern concepts with sustainable criteria and more and more traditional houses are following suit - welcome to the new perfection!

Food trends in 2022 are all about "The New Normal"

Food Trends 2022: A change in consumer behavior towards more sustainability and locality, the e-food movement and everything about post-Covid gastronomy

The future of urban cities: Empathic buildings and intelligent mobility

Prof. Nikolaus Hafermaas, Managing Partner Creation of the Berlin agency Graft Brandlab, on the sustainable development of architecture, urban planning and mobility By Prof. Nikolaus Hafermaas, Graft Brandlab

Sustainability Gap: BoF benchmarks largest fashion company's sustainability performance

The Business of Fashion sustainability index measures the sustainability gap and sets new standards for fashion groups

Is the current NFT Art Boom bad for the Environment?

The hype about crypto art has triggered a climate controversy due to the supposedly high energy consumption - but there is hope for a green crypto development

Why inclusion & diversity are essential for holistic success

While the pandemic poses an additional problem of inclusion, diversity strengthens companies in times of crisis. We show implications for successful diversity management

Future of luxury: The market for insurgent cultural and creative excellence

The luxury industry will undergo a drastic transformation by 2030 - luxury trends bring meaning and dynamism to the fore

7 popular learning apps that make you smarter

From languages ​​to meditation to classic brain training: Here are the hottest learning apps to get smarter

Lutz Dietzold, CEO of the German Design Council, on sustainable design

"Sustainable design ensures long-term corporate success and is accessible to everyone" In an interview with Lutz Dietzold, CEO of the German Design Council

News: "All Eyes On" - The digital format of the German Design Award 2021

This year, the winning projects of the German Design Award will be presented by the German Design Council in a new online framework.

Innovative food start-ups are changing the food industry

These innovative food start-ups address the problems of the food industry and improve the future of the food supply

Luxury Institute: Edge AI is the future of personalized luxury

Edge AI is a dramatic breakthrough, reshaping machine learning privately, personalized, and secure. Discover what's behind it By Expert Milton Pedraza "Luxury Institute"

Purposeful Luxury - Lifestyle in times of the corona pandemic

The time of opulent luxury is over. Today luxury is more inclusive, more conscious and more positive. Welcome to the world of purposeful luxury by expert Julia Riedmeier "Neo Luxury"

Wabi Sabi: Harmony through imperfect purism

Wabi Sabi represents the joy of clarity, the reflection on the essentials and the recognition of perfection in something imperfect. Discover the Japanese tradition, which has aspired to be a trend

Detox tea: An effective herbal cure for everyone?

You want to support your body through detoxification and get get rid of annoying water retention? Discover how easy this can be with detox tea!

Access as luxury - Soho House and Co are redefining exclusivity

The concept of luxury is changing. Members-only clubs show that luxury today means access, exchange and community

Cutting consumption: Less consumption, more quality of life

Simple and yet luxurious - is that possible? Discover ways to forego or reduce consumption without having to restrict yourself

The definition of luxury is changing: Ideal values ​​are outperforming overconsumption

Luxury has long ceased to mean wasteful consumption. The new definition of luxury revolves around values ​​and responsibility

Top 6 brands for augmented reality shopping experiences

We show 6 examples of how brands implement the augmented reality trend and thus set new standards in terms of innovation

These 6 sustainable food trends make 2021 a pleasure

Whether hyper regional, virtual dining or zero food waste, these food trends 2021 are not just about taste, they are also sustainable

Awaycation vs. Staycation - vacation in times of coronavirus

The world wants to move again. But what will tourism look like in the future? This is shown by the three travel dimensions Awaycation, Staycation and digital Wandering By Expert Julia Riedmeier "Neo Luxury"

Artificial intelligence and its advantages for fashion

AI in fashion modifies shopping for customers and manufacturers. That's what the Artificial Intelligence trend is all about

Cocooning 3.0 - When the inside becomes the new outside

In the reinforced home office, borders between private and public are blurring. The learned separation of living spaces dissolves. What effects does this have on rooms and furniture and how long does the cocooning wave last? By expert Julia Riedmeier "Neo Luxury"

Corporate Social Responsibility: Top Sustainable Companies 2020

Again this year, companies worldwide were ranked in terms of their CSR. Denmark leads the field of sustainable business practices in the CSR Ranking 2020

Luxury landscape in times of the COVID-XNUMX pandemic - The Next Normal

What is the next normal in the luxury landscape during and after the Corona crisis and how are the trends changing? A big bang for the benefit of agile, digital, sustainable and social business models By expert Julia Riedmeier "Neo Luxury"

Smart infrastructure and city life - More quality of life through technology

The promise of the Smart City: quality of life, environmental protection & efficiency. We show which challenges have to be solved in a smart way

Gen Z calls for new standards for brands in times of COVID-19

To emerge stronger from the crisis, brands have to adapt to Gen Z's wishes. A growing group of buyers in transition is demanding transparency and social values 

Digitization and Corona: How Covid-19 accelerates the digital future

COVID-19 makes digital networking more important than ever. We show the importance of digitization due to Corona

Clean eating recipes - Here's your 3-day detox plan

Three days are enough to deacidify the body and bring it back into balance. We show you how to do it and suitable clean eating recipes

Architectural design and new standards for sustainability

Setting signals where they are created - this is what the British architecture firm does with its sustainability manifesto

Sustainability #1 - Fashion Megatrend 2020

The study “The State of Fashion” shows the fashion megatrend 2020 “Sustainability # 1”: The growing need of consumers for more sustainable products - even in times of the Black Swan Event

Ethical Home Design - Amazing brands for your home

Ethical Home Design stands for stylish and fair home accessories which are handmade, free of chemicals and from natural raw materials

Fit for March with the 10-Step Easy Detox Plan

Spring is approaching - Detox your body easily with our 10-point Easy Detox Plan over the weekend

Green cosmetics - What is behind it?

Clean beauty, vegan, organic or natural cosmetics - these are the differences and these ingredients belong on the no-go list

Electromobility - quantum leap or hype?

A fictional dispute between our editors, in which two opposing points of view are prepared in an abstract and fact-based manner - pro and con

Pantone's Color of the Year is "Classic Blue"

In 2020, Pantone is banking on a classic: "Classic Blue" is the color of the year. The color embodies calm, simple elegance and timelessness

Neo-ecology - the most important megatrend of our time

Neo-ecology is the megatrend that will shape the 2020st century like no other: environmental awareness is transformed from an individual lifestyle to social movement. Sustainability from the consumption trend to the economic factor

6 sustainable fashion trends transform the fashion industry

The fashion industry must become more sustainable, that's what more and more consumers are demanding. These 6 sustainable fashion trends show how this can be done

Wine and chocolate - the couple for a special taste experience

Wine and chocolate, two premium luxury foods meet and combine to create a taste experience. We show which Fairtrade chocolate goes with which organic wine

Mobility of the future - these are the four megatrends

Mobility plays a central role in our society. Four innovative concepts meet today's challenges and point the way to future mobility

Circular economy - a concept from nature secures our future

Circular economy is currently the most sought-after concept for a sustainable future. About a concept that brings together continued prosperity and the preservation of resources

Zero Waste Influencer - Our international top 6 and their insider tips

A life without waste - this is what the Zero Waste movement stands for. Even if it sounds almost impossible, everyone can make a contribution and reduce their own waste - and do something good for the environment

100 years of Bauhaus and the nationwide expedition

In the almost 14 years of its existence, the Bauhaus revolutionized creative and artistic thinking. The big anniversary will be celebrated nationwide in 2019

Groundbreaking changes in the luxury industry

According to Bain & Company, disruptive trends are set to radically change the landscape in the luxury market and create new values

Yoga for everybody - the ultimate guide

Yoga exercises give strength, muscles are built and mobility is promoted. Body & mind are in balance

Coexistence of humans and artificial intelligence

A revolution is to be expected that could completely change our everyday life. Artificial intelligence harbors an immense number of opportunities, but also certain risks

Morning rituals for more success in everyday life

Increased productivity, inner peace and clear structures accompany people with regular morning rituals through a successful working day

10 skills to succeed in 2020

The world is constantly changing. The World Economic Forum shows which top soft skills will be in demand in the future

Electromobility - A look behind the scenes

The market for electromobility has continued to grow rapidly, with around 3 million cars sold in 2020. But what are the drivers and how green are e-cars really?

Smart farming: drones & robots in the countryside

Agriculture is a leader in digitization. Agriculture 4.0 and smart farming are the headings of modern data-based concepts

Megatrends: sustainable & fundamental future visions

Individualization, urbanization, globalization and artificial intelligence are some of the megatrends that are currently influencing our world, determining lifestyles and changing our future forever. Unlike trends, megatrends have a lifespan of several decades. In this way, they shape our society fundamentally and sustainably, contrary to brief currents.


Whether science, technology, politics or culture - megatrends encompass all areas of society. For this reason, they influence the way of life on the micro and macro level. Because they are so relevant to every individual, company and society as a whole, we show which megatrends define our future.


Megatrends as constants of change and determinants of the future

Current studies on megatrends from IT to the fashion industry, as well as expert interviews and reports, illustrate here the direction in which our planet is developing. Important drivers are technical progress, socio-economic, ecological and individual needs. These develop especially in the context of individual generations and manifest themselves in megatrends. We present here which ways of life will prevail in the future.


Megatrend # 1: sustainability

Even if some megatrends have been around for a long time and have been framing the slow change of a society for some years, the constants of change become particularly relevant at certain times. In view of the urgently needed environmental protection, we highlight one of the most important megatrends: sustainability. You can find everything about how sustainable living can lead to a positive future and which other trends can be reconciled with it here.